Alyn-Weiss’ Marketing BriefGenerally speaking, we advise firms maximize profiles and rankings on the platforms below. That’s because independent surveys, our own surveys, and our interviews with in-house counsel, c-level executives and business owners indicate these are commonly relied upon by prospective clients and referring counsel. Of course, how much effort and which directories and rankings you focus […]
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Alyn-Weiss’ Marketing Brief
Embracing LinkedIn: Connections
| Law Firm Marketing, Legal Marketing in Brief
In every law firm marketing plan we write, we recommend lawyers embrace LinkedIn. We also offer training in how to best use the platform. As we train, many lawyers ask us: “I have worked hard to create and nurture my contacts, why would I put them out on the Internet for anyone, including other lawyers, […]
