A client asked us today if we could help them develop a scorecard for marketing. I replied that we could develop a checklist that might prove helpful, but that after 30 years owning my own consultancy (and other businesses) the scorecard that matters most comes not from your law firm marketing consultant but from your […]
Most firms do not spend much time focusing on cross-selling. It’s the rare practice that actively seeks to expand the number of lawyers who are familiar with an account, no matter how many different practice groups work with that client. The statistics below, recently released on LexisNexis’ blog Make More Rain, show why these issues […]
