We hear a great deal of empty talk about “branding” law firms. Many seem to think it’s all about a catchy tagline or snazzy signature image. Hundreds of firms spend tens of thousands of dollars in search of one or the either every year. At the heart of branding any professionals service (or product) are […]
Many law firms are uncomfortable doing client satisfaction surveys, a key step in writing a marketing plan. It often takes time to convince recalcitrant law firm partners that only good comes from asking clients how you can improve your firm and service. I mean “good” as in seeing increased referrals from clients that we can […]
