We have always found it curious that while our lawyers list ethics, pro bono, community projects and in recent years green initiatives as important aspects of their marketing message the law firm clients we survey never mention them as substantively affecting referrals and retention. A new study shows why this may be the case. We […]
Many lawyers regularly receive unsolicited listing offers that on the surface look good and which universally include some combination of the words national, global, registry or some other ego-tapping term. Most all of these in our experience are not worth the time to read much less any associated fee. None involve or are based on […]
