Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card is fine, according to what little research there is on this topic. If the recipient […]
Legal marketing spending has rebounded to pre-recession levels according to our new national survey of local and regional business law firms. Another key finding in the survey in which we sought to determine what marketing tactics work best and which are in decline in addition to spending patterns: law practices must effectively embrace digital promotion […]
Why should firms spends tens of thousands of dollars and hundreds of attorney hours year-after-year writing alerts, developing trainings and client seminars? Why discuss their client’s business strategy, visit client offices and tour client facilities? Add in the expense of attending the key meetings and trade shows their clients attend so they are fluent in […]
