Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel. Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]
We recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]
In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year. Social media is a “better” platform for distributing news and information. Here are excerpts from a recent post on […]
Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business. I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]
Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]
