Alyn-Weiss’ Marketing BriefMany firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel. Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]
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Alyn-Weiss’ Marketing Brief
Data reveals why you need to be listed in Martindale-Hubbell®
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
We recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]
Why you should post firm alerts and bulletins to your LinkedIn® account
| Law Firm Marketing, Legal Marketing in Brief
In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year. Social media is a “better” platform for distributing news and information. Here are excerpts from a recent post on […]
The Road Ahead: Report on personnel, marketing, fee structures, growth trends
| Company News, Law Firm Marketing, Legal Marketing in Brief
Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business. I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]
Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations
| Company News, Law Firm Marketing, Legal Marketing in Brief
Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]
