Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]
Tis’ the season for law firms to begin the debate of holiday cards and gifts. Who gets what? How much will this cost? Can you put a price on business referrals? On and on… The main problem: the mailing list. This is often the most difficult (and dreadful) task for both the staff and attorneys […]
