Alyn-Weiss’ Marketing BriefLocal and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]
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Alyn-Weiss’ Marketing Brief
SURVEYS: Marketing spending down, staffing and personal effort up
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
“It’s the most wonderful time of the year…”
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Tis’ the season for law firms to begin the debate of holiday cards and gifts. Who gets what? How much will this cost? Can you put a price on business referrals? On and on… The main problem: the mailing list. This is often the most difficult (and dreadful) task for both the staff and attorneys […]
