Survey AWA

Take our quiz! These nine questions will give you a score revealing the overall strength of your firm’s marketing and business development efforts. Print out a keep a copy or take a screenshot of this survey in case you’d like to discuss your score and answers with us after completing it.

1. If your firm needed to send out an alert about an issue affecting the day-to-day legal decision-making of many of its clients and prospects, how easy would it be to create a comprehensive email list of them?*

EASY. We have the list and writing the alert is a longer process than putting the addresses together and hitting “Send”.
SOMEWHAT EASY. We have lists(s) but they would need to be assembled over a period of days.
HARD. We’d have to grab the firm’s holiday card, attorneys’ gift or our special event list and work from there to develop something.
IMPOSSIBLE. We really have no such list.

2. How often does your firm get cases from its website or social media, meaning you’ve tracked calls and know you were retained by companies or individuals who have not been clients in the past and to your knowledge have not been referred to you by a client, friend or other professional?*

NEVER.
SOMETIMES, but not with any regularity.
REGULARLY, at least monthly.

3. Does your firm on a regular basis write and distribute to clients, prospects and referral sources alerts that affect the day-to-day operations and legal decision-making of clients and prospects, and which referral sources might forward to interested third parties?*

YES
YES, and we post the material to our website
YES, and we post the material to our website and/or LinkedIn and Facebook pages, those of our lawyer(s) and the firm’s
NO

4. Do any of your lawyers put on seminars or participate as featured speakers in third-party seminars, including CLE?*

YES
NO

5. Does your firm have a strategy and formal process in place to grow its business by selling additional services to existing clients?*

YES
NO

6. Does your firm offer attorneys group training and individual coaching in business development?*

YES, we offer both
YES, we offer individual coaching
YES, we offer group training
NO

7. Is your firm aware of and do your lawyers attend the leading trade groups in which the executives of its major clients and/or referral sources are involved?*

YES, we know what they are but we don’t
YES, we attend
YES, we attend and some of our lawyers take leadership positions or serve on committees in these groups
NO

8. Does your firm offer alternative fee agreements to clients and prospects?

ALWAYS, and we offer such arrangements proactively
YES, but we offer them solely in response to inquiries by the client or prospect
NO

9. Has your firm conducted a client satisfaction survey or set of client service interviews within the past 36 months?*

YES
NO

If you would like to discuss your results with us, please provide your contact information.

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Take our quiz! These nine questions will give you a score revealing the overall strength of your firm’s marketing and business development efforts. Print out a keep a copy or take a screenshot of this survey in case you’d like to discuss your score and answers with us after completing it.

If you would like to discuss your results with us, please provide your contact information.

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