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- ‘Tis the Season…
- Seven Things Lawyers Should Do to Build a New Practice
- Blending Digital Tactics into Your Law Firm’s Marketing
- Forecast: Marketing spend increases as demand for outside legal counsel increases
- How to make your law firm grow 30% faster than your competition
- Learn what tactics work and how much other firms spend on marketing. Complete our survey today!
- A Newspapering Best Practice Law Firms Should Consider
- 5 Things To Do To Maximize the Value of Every Referral You Make
- SURVEYS: Marketing spending down, staffing and personal effort up
- “It’s the most wonderful time of the year…”
- CASE STUDY: How a little-read law review article became an e-book and series of alerts distributed to thousands on social media
- Five Digital Marketing Trends Your Firm Should Embrace
- How Fast Should You Respond To Calls And E-Mails?
- 8 Ways to Get Referrals from Non-Clients
- How to Increase Revenue Without Spending More on Marketing
- Clients Want To Help Lawyers Sleep Better
- What You Do After Making A Referral Is As Important As The Referral Itself
- The Single Most Difficult, Yet Valuable, Marketing Tactic
- The Road Ahead: Report on personnel, marketing, fee structures, growth trends
- Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations
- DATA: Corporate counsel hire lawyers, not firms
- E-Cards are easy, but might not convey what’s necessary
- Marketing spending rebounds post-recession and online promotion now creates a flow of lucrative new matters for business firms
- Poll reveals why firms should invest the time and money required to create alerts, seminars, attend trade shows and visit clients
- Do Clients and Referral Sources Really Care About Ethics? Study Shows No Matter What They Say About Ethical Behavior, Other Factors are Most Important
- Should you join a leads group, one run by your local chamber of commerce or by a national organization such as BNI or Le Tip?
- Big firm lawyers are not twice as good, but charge twice as much as small firms
- Differentiating characteristics you might use to create a brand
- Why your firm should send a client survey
- Should your firm buy advertising in a local magazine?
- Rainmaking: Another Study Reveals How Much Time You Should Spend
- What’s in a plan?
- Extending the value of your case win
- Struggling with content?
- Stuck on over what images are best for the Home page on your website?
- You’ve Been Named a Top Lawyer!
- Hummingbird Reinforces Content is King
- Are You Analyzing Your Email Newsletters and Alerts?
- 77% of Firms Report Using LinkedIn as a Marketing Tactic
Law Firm Marketing
- The Power of Being Real – Standing Out in a Crowded Legal Marketplace
- Conferences, Holiday Parties, and Networking: A Lawyer Checklist to Maximize Your Time
- Sleighing the Networking Game: Using Holiday Cards to Brighten Your Business Dev Spirit!
- Evolving SEO Landscape: Why Quality Content and E-A-T Principles are the New Gold Standard for Law Firms
- Vlog or Blog – What’s The Difference and Who Cares?
- Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary
- Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic
- LinkedIn® Posting v. Updates – The Difference and How to Use Both
- Why your firm won’t survive to the next generation
- What Deserves To Be An Alert, Release, Post Or Pitch?
- 7 Best Practices When A Lateral Joins Your Law Firm
- NO DATABASE? You’re killing your rainmakers and driving up marketing costs
- Build, Maintain and Evaluate Your Business Contact Network
- REPORT: Associate billing rates increase more than partner rates. It also reveals how cross-selling lets firms charge a premium.
- Consider How Scott’s Uses Baseball When Your Firm Sponsors or Donates
- 3 Tenets of a Good Law Firm Coaching Program
- Common Lawyer Bio Mistakes
- Listing all of your lawyers on the letterhead makes the wrong impression
- RESEARCH: email subject lines that work best, those to avoid, and the best time to send
- CHECKLIST: One dozen law firm website issues that may stem retention or referral
- Data reveals why you need to be listed in Martindale-Hubbell®
- Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension
- Why you should post firm alerts and bulletins to your LinkedIn® account
- Full Harness: Keys to obtaining and managing Super Lawyers ratings
- How long does it take for marketing efforts, individual or firm-wide, to generate revenue?
- Why there’s no reason to buy one of those new .lawyer or other legal domain names
- Why your employees, both lawyers and staff, should post firm alerts and bulletins to LinkedIn
- Are ads congratulating clients an opportunity or arm-twisting?
- Common Lawyer Bio Mistakes
- What to do about all those listings, registries, and unsolicited offers
- What is the single most difficult marketing tactic?
- AVVO’s 2014 Clients’ Choice Award? Get reviews now!
- What clients want from a law firm website?
- Reaching out to potential clients
- Work shifting to smaller firms
- Who should I include in my marketing database?
- How to Maximize the Marketing Benefits of Blogging and Social Media
- Which profiles should your firm buy?
- Printed Versus Electronic Holiday Cards?
- Get Clients To Rate You On Martindale
- What In-House Lawyers Want Outside Counsel To Keep In Mind
- Who’s Keeping Score?
- How to Increase Your Chances of Keeping a Client Sevenfold
- Professionals Need Social Media Presence
- Failing to check your local listings and your business goes to the dogs
- RICO Lawsuit Against SEO Company
- “Getting in the Newspaper”
- Attention All AV Rated Lawyers
- Managing Your Firm’s Season Tickets
- Short Guide To Key Lawyer Directories and Rankings
- Embracing LinkedIn: Connections
- Let Your Younger Attorneys Participate in the Firm’s Marketing
- Trend: from smaller offices local firms are serving bigger clients
- Losing Your Senior Lawyers
- Finding the soft underbelly of Big Law’s marketing so our clients can compete
- Maximizing LinkedIn’s Newest Features
- Cancel All Yellow Pages!
- In-House Counsel’s Latest Thoughts on Hiring Smaller Firms
- Blogging is tied to law firms’ bottom line and growth
- Law Firm Holidays Cards: Mistakes and Best Practices
- New Tactics for 2013 Based on Advertising Age Report
- Great Recession = Great Marketing Opportunity for Smaller Firms
- Half of Big Law’s Partner Report Having No Formal Business Development Training
- Climbing The Ladder Of Effective Sales Communications
- Best Practices For E-Newsletters And E-Alerts
- What 2013 Marketing Tactics Will Law Firms Invest In or Cut?
- How Quickly Should You Respond?
- Attending A Convention Or Seminar? Maximize Your Efforts!
- Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort
- What do the Jurors Think of Your Website? Foreman fined $500 for looking
- Blogging Dramatically Increases Website Visits and LEADS
- Businesses That Blog Generate 5 Times More Traffic
- Why You Shouldn’t Buy Supplemental Lawyer Ratings And Rankings Profiles In Major Publications
- Changes to Martindale Hubbell rules governing how it displays your peer review rating online
- Find, claim and cleanse your online directory listings
- How To Manage Your Online Reputation
- Best practices for updating your online biography
- Study shows weak online profiles thwart the power of personal recommendations
- Get maximum traditional and online media coverage for you and your firm
- Marketing effectiveness is indeterminable if lawyer business development time is not formally tracked
- How to market an insurance defense firm
- Showing genuine interest in others leads to higher billing rates
- When the speech ends, the marketing of it is hardly done
- How To Answer “What Do You Do For A Living?”
- Studies Show: Schwag Works and is Cost Effective
- ABA Study Reveals How Clients Find Lawyers For Personal Legal Matters
- Tips For Making Contacts At Conventions
- New Personal Marketing Planning Forms For Lawyers
- ABA Issues Website Ethics Opinion; Also Seeks Lawyer Comment By December 15th For Blog And Paid Search Rules. Directories Being Scrutinized
- Studies Confirm Value of E-News and Blogs
- How to use social media effectively, and advise your clients about it, too
- How younger lawyers can help your firm’s marketing
- LinkedIn Nets Lawyer A Six Figure Fee
- Value of Non-Traditonal Marketing Roles
- Some firms surprised to learn they do not own their Web sites
- Lawyer use of social media triples!
- Personal letters are as good as newsletters
Legal Marketing in Brief
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