The holiday season is a time for connection, celebration, and reflection—but it’s also a fantastic opportunity to expand your professional network. Between festive gatherings, end-of-year celebrations, and informal meetups, there are countless chances to nurture existing relationships and build new ones that could lead to referrals and opportunities in the coming year. Networking Made Easy […]
As the holiday season approaches, businesses have an incredible opportunity to strengthen relationships and stand out in a crowded market. Holiday cards may seem like a small gesture, but their impact can be mighty when done with intention and creativity. Sending personalized holiday cards can go beyond spreading cheer—it can deepen client relationships, show appreciation, […]
In the bustling world of legal services, where firms are abundant and competition is fierce, one factor often overlooked yet immensely powerful is authenticity. As a legal marketing director with a passion for helping lawyers thrive in the marketplace, I’ve witnessed firsthand how being true to oneself can be a game-changer in differentiation. Here’s how […]
Whether you are a social butterfly or are looking to step out of your comfort zone, attending networking events is a great way to develop new connections and expand your contact network. However, time is valuable, so while it is important to socialize and be seen, it is more important to be strategic about the […]
While holiday cards alone might not drastically boost sales or bring in a multitude of new clients, they act as a valuable tool in the overall marketing and relationship-building strategy of a business. The key is to ensure they are genuine, of high quality, and tailored to the recipient for maximum impact. Personal gestures, like […]
Traditionally, SEO professionals perceive links as a crucial metric in assessing a site’s relevance and its ranking potential but that is no longer the case. Search engines, including Google, have shifted their focus towards the quality and relevance of a website’s content and reputation, rather than simply the quantity of its backlinks or meaningless content. […]
Video killed the radio star and is on the rampage to fully take over the way we consume content in the future. By now everyone knows what blogging is and most understand its effectiveness. But what in the what is a vlog?? Let’s start with a little background… After two decades of search engine optimization, […]
Tis’ the season for law firm marketers and marketing committees to begin the debate over holiday cards and gifts. Electronic or printed? Who gets what? How much will this all cost? Can you put a price on repeat business or referrals? The main problem: your mailing list. For all but the biggest and best-organized firms this […]
Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic. If the recipient […]
For anyone who knows me well, I’m not okay in isolation. AT ALL. Please call, text, or FaceTime me regularly. I thrive on social interaction and have an entire business built on the same ideals. I help lawyers (many of whom are loving social distancing) to get out of their comfort zones to network, meet […]
