Managing Your Firm’s Season Tickets

12 years ago

Survey shows 43% wasted It’s the season for buying and allocating your season tickets-- football, basketball, hockey, concert, and theater.…

Short Guide To Key Lawyer Directories and Rankings

12 years ago

Generally speaking, we advise firms maximize profiles and rankings on the platforms below. That’s because independent surveys, our own surveys,…

Embracing LinkedIn: Connections

12 years ago

In every law firm marketing plan we write, we recommend lawyers embrace LinkedIn.  We also offer training in how to…

Let Your Younger Attorneys Participate in the Firm’s Marketing

12 years ago

I have conducted numerous marketing surveys of lawyers within a firm, and the same message rings true in each associate…

Trend: from smaller offices local firms are serving bigger clients

12 years ago

Your office is going to get smaller -- it’s going to be maybe half its current size -- and your…

Losing Your Senior Lawyers

12 years ago

I recently wrote about best practices when a veteran lawyer joins your firm, a post prompting one reader to ask…

Finding the soft underbelly of Big Law’s marketing so our clients can compete

12 years ago

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las…

Maximizing LinkedIn’s Newest Features

12 years ago

LinkedIn's newest feature-- in a just a couple of clicks-- let's you easily discover details about who your Connections know…

Cancel All Yellow Pages!

12 years ago

I was driving to work today and spotted this scene-- a stark reminder why we tell every law firm not…

In-House Counsel’s Latest Thoughts on Hiring Smaller Firms

12 years ago

Was talking recently with an in-house lawyer who controls a national litigation docket about the process of finding cost-effective representation…