Embracing LinkedIn: Connections

11 years ago

In every law firm marketing plan we write, we recommend lawyers embrace LinkedIn.  We also offer training in how to…

Let Your Younger Attorneys Participate in the Firm’s Marketing

12 years ago

I have conducted numerous marketing surveys of lawyers within a firm, and the same message rings true in each associate…

Trend: from smaller offices local firms are serving bigger clients

12 years ago

Your office is going to get smaller -- it’s going to be maybe half its current size -- and your…

Losing Your Senior Lawyers

12 years ago

I recently wrote about best practices when a veteran lawyer joins your firm, a post prompting one reader to ask…

Finding the soft underbelly of Big Law’s marketing so our clients can compete

12 years ago

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las…

Maximizing LinkedIn’s Newest Features

12 years ago

LinkedIn's newest feature-- in a just a couple of clicks-- let's you easily discover details about who your Connections know…

Cancel All Yellow Pages!

12 years ago

I was driving to work today and spotted this scene-- a stark reminder why we tell every law firm not…

In-House Counsel’s Latest Thoughts on Hiring Smaller Firms

12 years ago

Was talking recently with an in-house lawyer who controls a national litigation docket about the process of finding cost-effective representation…

Blogging is tied to law firms’ bottom line and growth

12 years ago

Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of…

Law Firm Holidays Cards: Mistakes and Best Practices

12 years ago

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression,…