Blogging is tied to law firms’ bottom line and growth

12 years ago

Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of…

Law Firm Holidays Cards: Mistakes and Best Practices

12 years ago

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression,…

Are You Analyzing Your Email Newsletters and Alerts?

12 years ago

Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and…

New Tactics for 2013 Based on Advertising Age Report

12 years ago

A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look…

Great Recession = Great Marketing Opportunity for Smaller Firms

12 years ago

The Great Recession has created the Great Marketing Opportunity for smaller full-service law firms and boutique practices. That's what several…

Half of Big Law’s Partner Report Having No Formal Business Development Training

12 years ago

Despite the critical role they admit business development is likely to play in their future success, a new survey reveals…

Climbing The Ladder Of Effective Sales Communications

12 years ago

Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many…

Best Practices For E-Newsletters And E-Alerts

12 years ago

We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies.  Here’s a recent message…

What 2013 Marketing Tactics Will Law Firms Invest In or Cut?

12 years ago

The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may…

How Quickly Should You Respond?

13 years ago

It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages,…