Research has long shown nothing is more powerful than a word-of-mouth recommendation from a trusted source, but a new study…
Media coverage, including comments and linking by influential bloggers, can create credibility for lawyers and firms, and result in file…
Alyn-Weiss & Associates has been voted Barrister's Best - Best Legal Marketing Firm by legal administrators and attorneys in Law…
A law firm must track the time its lawyers spend on marketing. The reason: you can’t evaluate and manage what…
Every insurance defense lawyer would like to be able to charge higher hourly rates. Over the decades nearly every insurance…
Recent studies of how lawyers and non-lawyers find and evaluate legal counsel confirm the practice of law has always been…
When you make a speech, hold a seminar or briefing for clients, prospects and referral sources the marketing effort does…
I recently learned a better way to remember and construct the answer to the most important and most common marketing…
Certain marketing tactics are controversial. Some are not. Putting your firm’s logo on a gift or other promotional item falls…
A new American Bar Association study about how people find a lawyer for a personal, as opposed to a business,…