How younger lawyers can help your firm’s marketing

14 years ago

A just-released survey on personnel trends by one of the legal industry’s largest consulting firms indicates that a lasting result…

Clients expect a detailed bio and use Google to verify referrals

14 years ago

Lawyers must invest time in writing deetailed biographies on a firm's Web site. That's the first observation in a series…

Regular Attendance at Trade and Community Group Meetings: That’s Just Square One

15 years ago

Just attending the regular meetings of trade groups and community organizations, and a working committee, is not enough. A lawyer…

What Puppies and Trade Groups Have in Common

15 years ago

When I was president of our local humane society I was saddened and surprised at how common it was for…

LinkedIn Nets Lawyer A Six Figure Fee

15 years ago

We get a lot of questions about whether or not its worthwhile to participate in social networks such as LinkedIn.…

Value of Non-Traditonal Marketing Roles

15 years ago

It is unreasonable to expect every lawyer in your firm to market in the same traditional way-- acting as a…

Some firms surprised to learn they do not own their Web sites

15 years ago

[fusion_text]Many law firms upgrading their Web sites are surprised to learn they do not own their online assets. They are…

Most firms report getting cases through their Web sites

15 years ago

Another surprising statistic has appeared as we analyze the results of our latest bi-annual survey of law firm marketing effectiveness--…

New Survey Shows Value of SEO and Online Marketing

15 years ago

We're compiling the results from our latest bi-annual National Marketing Effectiveness Survey of Corporate, Transactional and Defense Firms. As trends…

How to get a new Web site quickly and within budget

15 years ago

We recently completed a fully-optimized entirely new Web site for a client in just 5.5 months, a record time for…