Common Lawyer Bio Mistakes

9 years ago

We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other…

Listing all of your lawyers on the letterhead makes the wrong impression

9 years ago

(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for…

RESEARCH: email subject lines that work best, those to avoid, and the best time to send

9 years ago

Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open…

CHECKLIST: One dozen law firm website issues that may stem retention or referral

9 years ago

Here are the "12 Signs of Out-Of-Date Website Content" posted on The Cyber Advocate (www.thecyberadvocate.com).  We agree any of this may cause…

Data reveals why you need to be listed in Martindale-Hubbell®

9 years ago

Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it…

Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension

9 years ago

We recommend your law firm buy most of the more commonly used domain extensions of its name -- what are called…

Why you should post firm alerts and bulletins to your LinkedIn® account

9 years ago

In short, it's because lawyers and staff are the most credible information sources your firm can harness.  It's one reason…

The Road Ahead:  Report on personnel, marketing, fee structures, growth trends

9 years ago

Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel --…

Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations

9 years ago

Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential…

Full Harness: Keys to obtaining and managing Super Lawyers ratings

10 years ago

My partner, Amber Vincent, just gave a webinar about how to fully harness Super Lawyers® and maximize rankings. Our client's…