Listing all of your lawyers on the letterhead makes the wrong impression

9 years ago

(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for…

RESEARCH: email subject lines that work best, those to avoid, and the best time to send

9 years ago

Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open…

CHECKLIST: One dozen law firm website issues that may stem retention or referral

9 years ago

Here are the "12 Signs of Out-Of-Date Website Content" posted on The Cyber Advocate (www.thecyberadvocate.com).  We agree any of this may cause…

Data reveals why you need to be listed in Martindale-Hubbell®

9 years ago

Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it…

Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension

9 years ago

We recommend your law firm buy most of the more commonly used domain extensions of its name -- what are called…

Why you should post firm alerts and bulletins to your LinkedIn® account

9 years ago

In short, it's because lawyers and staff are the most credible information sources your firm can harness.  It's one reason…

The Road Ahead:  Report on personnel, marketing, fee structures, growth trends

9 years ago

Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel --…

Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations

9 years ago

Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential…

Full Harness: Keys to obtaining and managing Super Lawyers ratings

9 years ago

My partner, Amber Vincent, just gave a webinar about how to fully harness Super Lawyers® and maximize rankings. Our client's…

How long does it take for marketing efforts, individual or firm-wide, to generate revenue?

10 years ago

How long does it take for more formalized marketing efforts, individual or firm-wide, to generate revenue?  It’s a common and…