DATA: Corporate counsel hire lawyers, not firms

10 years ago

Over the past year, data has emerged confirming our long-held belief that corporate counsel are “hiring lawyers and not law…

E-Cards are easy, but might not convey what’s necessary

10 years ago

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year?…

Marketing spending rebounds post-recession and online promotion now creates a flow of lucrative new matters for business firms

10 years ago

Legal marketing spending has rebounded to pre-recession levels according to our new national survey of local and regional business law…

Poll reveals why firms should invest the time and money required to create alerts, seminars, attend trade shows and visit clients

10 years ago

Why should firms spends tens of thousands of dollars and hundreds of attorney hours year-after-year writing alerts, developing trainings and…

Are ads congratulating clients an opportunity or arm-twisting?

10 years ago

Should you buy an ad in a publication that is honoring your client when they are given your firm's name…

Common Lawyer Bio Mistakes

10 years ago

We commonly see two mistakes on firm websites related to lawyers bios, one related to ease of contact and the…

Do Clients and Referral Sources Really Care About Ethics? Study Shows No Matter What They Say About Ethical Behavior, Other Factors are Most Important

10 years ago

We have always found it curious that while our lawyers list ethics, pro bono, community projects and in recent years…

What to do about all those listings, registries, and unsolicited offers

10 years ago

Many lawyers regularly receive unsolicited listing offers that on the surface look good and which universally include some combination of…

Should you join a leads group, one run by your local chamber of commerce or by a national organization such as BNI or Le Tip?

10 years ago

It depends. Lawyers can build solid portions of their practices from such groups, but as often as not quit them…

What is the single most difficult marketing tactic?

10 years ago

We are often asked what is the single most difficult marketing problem facing local and regional law firms.  Our answer:…