Saw yet another report this month confirming the shift of work to firms like that we represent, the local/regional corporate,…
When we write a law firm marketing plan for a corporate, transactional or defense firm, we always survey clients to…
A client asked me this morning: Who should I include in my marketing database for emails? Should it be just…
Was asked by a friend this morning how at low cost he might extend the promotional value of a recent…
One of the consistent struggles mid-size law firms face is the challenge of creating fresh content for news sections of…
Research confirms those images matter far less important than you think. Most people don’t ever see them— they enter your…
A new survey reveals 27 percent of law firms are now blogging, nearly double the number that were two years…
Lawyers nationwide have touted their recognition by The Legal Network® on their websites and in press releases, and like me,…
Our clients are being inundated with solicitations for premium profiles by various high-profile worthwhile directories in which the firm and…
This fall a number of our clients were debating whether to produce an electronic holiday card or a printed card…