Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of numbers indicate using online marketing will impact both your revenue and your bottom line. Here’s some of latest information indicating online marketing is delivering on its promise of being a business accelerant fostering faster communications […]
I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression, the other two were the SAME stock card. In a prior article published by the ABA, I addressed best practices to ensure that holiday cards contribute to lawyer personal business development and explained where they […]
Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters. It will also show how many clicked through to your site. If you get 20% or more of recipients to open your alert, that’s pretty good. Sometimes we see 40% […]
A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look at your law firm’s 2013 (and beyond) marketing budget and tactics. AVVO and our own surveys show the majority of time and money spent by most law firms on marketing is now related to […]
The Great Recession has created the Great Marketing Opportunity for smaller full-service law firms and boutique practices. That’s what several in-house lawyers I’ve met with have told me recently. The reasons: they see your lower operating costs and correspondingly lower rates; they feel the personal partner-level touch you can give every file; they value the […]
Despite the critical role they admit business development is likely to play in their future success, a new survey reveals nearly half of Big Law’s new partners report having received no formal training in business development before or after their promotions. And they’re worried about it. These are lawyers at large firms where you’d think […]
Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many call “the ladder of communication effectiveness”. This ensures each contact a lawyer makes is becoming more personal, more effective. If your contacts with a prospect or referral source are heading down the ladder that means […]
We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies. Here’s a recent message with tips about formatting e-newsletters and email alerts we think you’ll want to read. It’s in reaction to data indicating most people now access most content through a mobile device. It’s written by Bill Fukui, […]
The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development. In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. […]
It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]
