Alyn-Weiss’ Marketing BriefYour email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters. It will also show how many clicked through to your site. If you get 20% or more of recipients to open your alert, that’s pretty good. Sometimes we see 40% […]
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Alyn-Weiss’ Marketing Brief
Are You Analyzing Your Email Newsletters and Alerts?
| Company News, Law Firm Marketing, Legal Marketing in Brief
New Tactics for 2013 Based on Advertising Age Report
| Law Firm Marketing, Legal Marketing in Brief
A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look at your law firm’s 2013 (and beyond) marketing budget and tactics. AVVO and our own surveys show the majority of time and money spent by most law firms on marketing is now related to […]
Great Recession = Great Marketing Opportunity for Smaller Firms
| Law Firm Marketing, Legal Marketing in Brief
The Great Recession has created the Great Marketing Opportunity for smaller full-service law firms and boutique practices. That’s what several in-house lawyers I’ve met with have told me recently. The reasons: they see your lower operating costs and correspondingly lower rates; they feel the personal partner-level touch you can give every file; they value the […]
Half of Big Law’s Partner Report Having No Formal Business Development Training
| Law Firm Marketing, Legal Marketing in Brief
Despite the critical role they admit business development is likely to play in their future success, a new survey reveals nearly half of Big Law’s new partners report having received no formal training in business development before or after their promotions. And they’re worried about it. These are lawyers at large firms where you’d think […]
Climbing The Ladder Of Effective Sales Communications
| Law Firm Marketing, Legal Marketing in Brief
Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many call “the ladder of communication effectiveness”. This ensures each contact a lawyer makes is becoming more personal, more effective. If your contacts with a prospect or referral source are heading down the ladder that means […]
Best Practices For E-Newsletters And E-Alerts
| Law Firm Marketing, Legal Marketing in Brief
We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies. Here’s a recent message with tips about formatting e-newsletters and email alerts we think you’ll want to read. It’s in reaction to data indicating most people now access most content through a mobile device. It’s written by Bill Fukui, […]
What 2013 Marketing Tactics Will Law Firms Invest In or Cut?
| Law Firm Marketing, Legal Marketing in Brief
The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development. In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. […]
How Quickly Should You Respond?
| Law Firm Marketing, Legal Marketing in Brief
It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]
77% of Firms Report Using LinkedIn as a Marketing Tactic
| Company News, Law Firm Marketing
Our latest bi-annual National Marketing Effectiveness Survey reveals 77% percent of corporate, transactional and defense firms have embraced LinkedIn as part of their mix of business development tactics and that 15 percent have received cases directly and by referral from the professional online networking site. Our just completed survey also presents other intriguing results we’re […]
Attending A Convention Or Seminar? Maximize Your Efforts!
| Law Firm Marketing, Legal Marketing in Brief
Conferences are expensive in terms of money and time spent by lawyers, and many firms often question their value believing most industry events are simply vacations in disguise. Conferences are an incredibly efficient way to start and deepen existing relationships. They key is to eliminate an event’s success being left to random contact in meeting […]
