Alyn-Weiss’ Marketing BriefWhen a veteran lawyer joins your firm there are specific marketing steps to take to ensure the maximum number of clients and referral sources continue their relationships with that lawyer, and that the new capabilities that lawyer provides within your firm are learned by your firm’s existing clients. Here’s a basic checklist to follow. It’s […]
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Alyn-Weiss’ Marketing Brief
Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort
| Law Firm Marketing, Legal Marketing in Brief
What do the Jurors Think of Your Website? Foreman fined $500 for looking
Most law firms carefully craft their websites to leave a certain impression with potential clients, the firm’s existing clients, referral sources, employees and potential employees. Have you ever considered what jurors might think of your litigators and firm after a visit to your website during trial? Jury consultants lecturing at national conventions confirm what interviews […]
Blogging Dramatically Increases Website Visits and LEADS
I recently posted here saying that a new study reveals blogging dramatically increases web site visits and LEADS. Now there’s more evidence that social media will increase revenue and that it must be fully considered for your law firm marketing plan mix. Although this latest survey was not specific to professional services we take careful […]
Businesses That Blog Generate 5 Times More Traffic
Businesses that blog at least 20 times per month generate 5 times more traffic than those that blog fewer than 4 times per month,” the report reveals, adding that those businesses also generate, more importantly, 4 times as many leads. Now we’re talking, it’s not so much about traffic, it’s about case leads. But we […]
Why You Shouldn’t Buy Supplemental Lawyer Ratings And Rankings Profiles In Major Publications
We do not recommend firms purchase added profiles of lawyers in the special supplements offered in prestigious local and national publications to further highlight lawyer peer-review rankings and ratings. We make this recommendation despite it likely rankling some of our decades-long good relations and friendships with the raters– Super Lawyers®, Martindale-Hubbell® and The Best Lawyers […]
Changes to Martindale Hubbell rules governing how it displays your peer review rating online
Stating their goal is greater transparency, Martindale Hubbell has announced it’s changing the rules governing how it displays your peer review rating online. They’ve also changed how you will learn of and what occurs when you suppress or comment upon written feedback made by other lawyers and clients on your profile. It surprises many of […]
No evidence of ‘pervasive problem’ caused by lawyer ranking services
The ABA Commission on Ethics 20/20, reporting at the association’s annual meeting in August, has decided there is no evidence of a ‘pervasive problem’ caused by lawyer rankings services. “We found no evidence that anyone has been caused any harm by this,” said one of the commission’s co-chairs. Existing ethics rules adequately govern advertising and […]
How To Manage Your Online Reputation
Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]
Best practices for updating your online biography
A best practice is to list representative matters in which you have been involved on your biography on your law firm website. The test for that list being most effective for referring and retaining lawyers is: The representative matters shows familiarity with a potential client’s industry, say, oil and gas The list shows familiarity/experience with […]
