Certain marketing tactics are controversial. Some are not. Putting your firm’s logo on a gift or other promotional item falls into the latter category. Here’s research on the effectiveness of and trends in the use of “schwag.” A study conducted by the Advertising Specialty Institute (ASI), which admittedly has a dog in the fight, claims […]
A new American Bar Association study about how people find a lawyer for a personal, as opposed to a business, legal matter confirms that printed yellow pages apparently provide just a fraction of the value they had two decades ago. Also, despite the hype about online marketing it’s cultivating the opinions of your current and […]
This month and next, thousands of law firm partners will fly off to sunny resorts for trade group meetings and in the process spending tens of millions of dollars on airfare, hotels, meals, drinks, greens fees, even some behavior best not mentioned here. While some of the time spent away will create value by earning […]
Research shows people who kept their New Year’s resolutions tended to break them down into smaller steps and reward themselves when they complete each step. They also tell their friends and colleagues about their goals and the steps as they are taken. They focus on the benefits of success and keep a diary or talk to […]
The ABA says 10 percent of those responding to a survey on social networking report that “far from being a time waster… they have had a client retain their legal services as a result of use of online communities/social networking.” Our own survey of corporate transactional and defense firm is consistent with what the ABA […]
An online marketing strategy should be included in every law firm marketing plan, and we advise all of our clients closely follow their state ethics schemes when developing and maintaining websites and blogs. However, only a few states have directly addressed the Internet marketing era. The guidance out there is scanty with few states having […]
A new study reveals, despite the seeming deconstruction of traditional news media, people are spending on average nearly 30 percent more time every day accessing news than they were 10 years ago. Make your firm’s communications newsworthy, not self laudatory, to clients, prospects and referral sources and your law firm marketing plan will have tapped […]
The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and litigators into what amounts to what we once all dubbed media lawyers. In response we are creating a presentation, that includes a tutorial in how to use social media, so lawyers unfamiliar with various social media […]
A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss & Associates gives the best practices for regularly updating lawyer biographies.
An in-house counsel has finally said publicly– in a prepared statement appearing in national media– what so many of us who are marketing boutique and small firms have long known being that it’s not always best to hire a big firm when faced with big exposure. Quoted in The National Law Journal, an in-house counsel […]
