Alyn-Weiss’ Marketing BriefThis month and next, thousands of law firm partners will fly off to sunny resorts for trade group meetings and in the process spending tens of millions of dollars on airfare, hotels, meals, drinks, greens fees, even some behavior best not mentioned here. While some of the time spent away will create value by earning […]
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Alyn-Weiss’ Marketing Brief
New Personal Marketing Planning Forms For Lawyers
Research shows people who kept their New Year’s resolutions tended to break them down into smaller steps and reward themselves when they complete each step. They also tell their friends and colleagues about their goals and the steps as they are taken. They focus on the benefits of success and keep a diary or talk to […]
Social Networking is Working
The ABA says 10 percent of those responding to a survey on social networking report that “far from being a time waster… they have had a client retain their legal services as a result of use of online communities/social networking.” Our own survey of corporate transactional and defense firm is consistent with what the ABA […]
ABA Issues Website Ethics Opinion; Also Seeks Lawyer Comment By December 15th For Blog And Paid Search Rules. Directories Being Scrutinized
An online marketing strategy should be included in every law firm marketing plan, and we advise all of our clients closely follow their state ethics schemes when developing and maintaining websites and blogs. However, only a few states have directly addressed the Internet marketing era. The guidance out there is scanty with few states having […]
Your Most Important Marketing Piece – Your Biography
A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss & Associates gives the best practices for regularly updating lawyer biographies.
In-House Counsel: “Lawyer, Not Firm Size, Is What Matters”
An in-house counsel has finally said publicly– in a prepared statement appearing in national media– what so many of us who are marketing boutique and small firms have long known being that it’s not always best to hire a big firm when faced with big exposure. Quoted in The National Law Journal, an in-house counsel […]
Thoughts on the proliferation and value of lawyer ratings
My thoughts on lawyer and law firm ratings and directories just given to a reporter writing about Chambers USA. Why has Chambers has so quickly established widespread credibility? Super Lawyers and Martindale have programs in place to build their brands. The latter is even doing TV advertising to enhance the value and reach of their […]
Social Media Etiquette – Tips for making sure your efforts are well received
Professionally speaking, social media has created a phenomenal opportunity for people to share and receive information about their business and expertise instantaneously. While social media has revolutionized the way we communicate and market our services, it has not changed the fact that we must mind our manners. Here are a few tips for ensuring your […]
