Alyn-Weiss’ Marketing BriefA just-released survey on personnel trends by one of the legal industry’s largest consulting firms indicates that a lasting result of the Great Recession is going to be that younger lawyers will be expected to help firms develop business earlier in their careers than in the past. Abraham Reich, co-chair of 475-lawyer national firm Fox […]
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Alyn-Weiss’ Marketing Brief
Clients expect a detailed bio and use Google to verify referrals
Lawyers must invest time in writing deetailed biographies on a firm’s Web site. That’s the first observation in a series we will be posting this summer summarizing comments made by several panels of sophisticated buyers of legal services with whom we have recently sat. “It really irritates me when a lawyer’s online bio or profile […]
Regular Attendance at Trade and Community Group Meetings: That’s Just Square One
Just attending the regular meetings of trade groups and community organizations, and a working committee, is not enough. A lawyer needs to do more than that to generate the credibility needed for members to hire or refer them. One of my employment lawyer clients said last week that for two years now he has been […]
What Puppies and Trade Groups Have in Common
When I was president of our local humane society I was saddened and surprised at how common it was for pups just over 12 months of age to be surrendered at the shelter. Frustrated owners commonly said they could no longer stand their pet’s chewing and other mischief. What we knew and tried to explain […]
LinkedIn Nets Lawyer A Six Figure Fee
We get a lot of questions about whether or not its worthwhile to participate in social networks such as LinkedIn. Our advice is always, “Yes, Do it, do it now“. Proof that it works. We’re in LA this week speaking about marketing effectiveness and best practices in marketing at an annual meeting of a national […]
Value of Non-Traditonal Marketing Roles
It is unreasonable to expect every lawyer in your firm to market in the same traditional way– acting as a “hunter” and attending events, serving on committees, making speeches, fundraising and teaching continuing professional education. But that does not mean every lawyer in your firm cannot contribute, and significantly, to business development. Every lawyer can […]
Some firms surprised to learn they do not own their Web sites
[fusion_text]Many law firms upgrading their Web sites are surprised to learn they do not own their online assets. They are forced to pay their original designer and hosting company substantial additional (often nonnegotiable) fees when they want to make a change in who hosts, designs and optimizes a new Web site. The expensive alternative for […]
Most firms report getting cases through their Web sites
Another surprising statistic has appeared as we analyze the results of our latest bi-annual survey of law firm marketing effectiveness— 77% of the 120 corporate, transactional and defense firms reporting to us say they have received work directly through their Web site. The consumer bar– PI, bankruptcy, whistleblower and family– years ago figured out the […]
New Survey Shows Value of SEO and Online Marketing
We’re compiling the results from our latest bi-annual National Marketing Effectiveness Survey of Corporate, Transactional and Defense Firms. As trends emerge from the data, we’ll be issuing alerts. Here’s our first: Nearly half of all firms– a dramatic increase from two years ago– report they are using formal search engine optimization (SEO) in an attempt […]
How to get a new Web site quickly and within budget
We recently completed a fully-optimized entirely new Web site for a client in just 5.5 months, a record time for our team. This is particularly gratifying because we have clients and know of firms that have struggled for up to two years on their sites, and when done have been dissatisfied with both the process […]
