For anyone who knows me well, I’m not okay in isolation. AT ALL. Please call, text, or FaceTime me regularly. I thrive on social interaction and have an entire business built on the same ideals. I help lawyers (many of whom are loving social distancing) to get out of their comfort zones to network, meet […]
I have trained hundreds of lawyers to use LinkedIn®. The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]
A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]
The world of marketing has always been and will always be a relationship business. All of the digital marketing and speeches in the world can only take a relationship so far. Maintaining consistent contact with referral sources and doing good work for existing clients is integral. Also, for firms looking toward succession planning, having the […]
The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing and Business Development (MBD) budgets for 2019 – that is three times more firms than last year, and the largest number of firms increasing their MBD spend in nine years. These firms may be making their investment […]
“We’ve seen firms lose their next generation of owners while waiting for seniors to transition out.” ~2018 Law Firms in Transition Survey, Altman Weil In its just released report of 801 firms, Altman discovered “almost 40% of firms surveyed attribute chronic lawyer under performance to (Baby Boomer) partners who are ‘coasting into retirement’.” You […]
We are often asked why law firms, percolating along for years and making a fair amount of money for their shareholders, should devote time and money to writing a marketing plan or having their current business development efforts formally reviewed. We’ve found some data answering those questions. PLANNING IMPROVES PERFORMANCE A study in the Journal of […]
Lawyers involved in large transactions or preparing for complex trials often tell me they have no time for personal business development, that they cannot spare an hour for a lunch with a referral source or to attend a community, trade or bar meeting they would otherwise. That’s a mistake, one captured recently in popular media […]
We appreciate you taking the time to respond. All participating firms are eligible to receive a free copy of our book Legal Marketing in Brief®, as well as a copy of the results. This is our 13th bi-annual National Marketing Effectiveness Survey of corporate, transactional, and commercial/defense litigation law firms with less than 100 lawyers. It […]
A good lesson on how to ensure you are effectively conveying your expertise to clients, prospects and referral sources follows a construct I learned at my first job, that being as a daily newspaper reporter. Every Thursday, our city editor would walk over to every reporter’s desk. Back then the Rocky Mountain News had a robust staff […]
