Alyn-Weiss’ Marketing BriefYou should return client calls and emails on the same business day and within four hours. That’s the new standard we see in client satisfaction surveys we have completed over the past 12 months for both trial and transactional firms. We’ve asked: “What constitutes ‘promptness’ when receiving a response to your e-mails and phone calls?” […]
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Alyn-Weiss’ Marketing Brief
How Fast Should You Respond To Calls And E-Mails?
| Company News, Law Firm Marketing, Legal Marketing in Brief
8 Ways to Get Referrals from Non-Clients
| Company News, Law Firm Marketing, Legal Marketing in Brief
A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals from people who have never worked directly with you. Most studies reveal about 75 percent of new clients are personally referred to you by existing clients. So motivating non-clients to refer is an important source […]
How to Increase Revenue Without Spending More on Marketing
| Company News, Law Firm Marketing, Legal Marketing in Brief
Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]
Clients Want To Help Lawyers Sleep Better
| Company News, Law Firm Marketing, Legal Marketing in Brief
Professionals who lose sleep over “client satisfaction” would seem quite likely to seek feedback so they can improve their level of service and results. Both a recent Lexis Nexis poll and remarks by in-house counsel at a major legal industry event seem to indicate just the opposite is common at most law firms. At the […]
What You Do After Making A Referral Is As Important As The Referral Itself
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
What occurs after you refer a matter to another lawyer or professional is as important as making the referral. The reason: you want to make sure the person you referred was well taken care of. If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]
Best Practices for Peer-Reviewed Rating Badges
Bob Weiss discusses best practices using Peer-review Badges in your firm’s bios. AV Preeminent(TM) Martindate-Hubbell(R) Lawyer Ratings, Chambers USA, U.S.News and World Report Best Lawyers(R), U.S.News and World Report Best Law Firms, Super Lawyers(R), American College of Trial Lawyers, AVVO, Federation of Defense and Corporate Counsel, International Association of Defense Counsel[/fusion_text]
The Single Most Difficult, Yet Valuable, Marketing Tactic
| Company News, Law Firm Marketing, Legal Marketing in Brief
We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]
Common Lawyer Bio Mistakes
| Law Firm Marketing, Legal Marketing in Brief
We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other regarding creating immediate credibility for a lawyer. These are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]
Listing all of your lawyers on the letterhead makes the wrong impression
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for many years has been to eliminate listing all lawyers on firm letterhead. For at least 25 years of which we are aware the move has been to personalized stationery with direct dial numbers shown. The […]
RESEARCH: email subject lines that work best, those to avoid, and the best time to send
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]
