We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other regarding creating immediate credibility for a lawyer. These are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]
(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for many years has been to eliminate listing all lawyers on firm letterhead. For at least 25 years of which we are aware the move has been to personalized stationery with direct dial numbers shown. The […]
Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]
Here are the “12 Signs of Out-Of-Date Website Content” posted on The Cyber Advocate (www.thecyberadvocate.com). We agree any of this may cause those referred to you or your firm to pause and possibly reconsider retaining you or making a referral on your behalf. You want to avoid having a hard-earned word-of-mouth referral tripped up by these issues. […]
Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel. Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]
We recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]
In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year. Social media is a “better” platform for distributing news and information. Here are excerpts from a recent post on […]
Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business. I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]
Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]
My partner, Amber Vincent, just gave a webinar about how to fully harness Super Lawyers® and maximize rankings. Our client’s marketing partner, Susan Trent, a creditors’ rights and workout attorney at Rothberg Logan & Warsco in Fort Wayne, Indiana, took notes as she listened. I’ve combined those with our thoughts below: Super Lawyers – Top […]
