Alyn-Weiss’ Marketing BriefA client asked me this morning: Who should I include in my marketing database for emails? Should it be just clients, everyone under the sun, or a hybrid? A comprehensive database should include: clients (including the insureds, if you that kind of work, to whom you need to develop an approach for direct assignments, assuming […]
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Alyn-Weiss’ Marketing Brief
Extending the value of your case win
| Company News, Law Firm Marketing, Legal Marketing in Brief
Was asked by a friend this morning how at low cost he might extend the promotional value of a recent case win. Here’s my advice to him: “I would suggest you get this posted not only to your blog but also put it out on PRWeb, a reasonably priced optimized press release service. See http://www.prweb.com/. […]
Struggling with content?
| Company News, Law Firm Marketing, Legal Marketing in Brief
One of the consistent struggles mid-size law firms face is the challenge of creating fresh content for news sections of their websites, for blogs and for newsletters or alerts they’d like to send to clients. What most firms and lawyers don’t realize is they have already created most of the content they need— it’ s […]
Stuck on over what images are best for the Home page on your website?
| Company News, Law Firm Marketing, Legal Marketing in Brief
Research confirms those images matter far less important than you think. Most people don’t ever see them— they enter your site elsewhere seeking far more important information. http://www.natlawreview.com/article/law-firm-website-traffic-disappearing-homepage In fact, here’s a law firm that made its list of attorney bios its Home page. Overall, bio pages are where the traffic that matters goes. http://www.coblentzlaw.com/
How to Maximize the Marketing Benefits of Blogging and Social Media
| Law Firm Marketing, Legal Marketing in Brief
A new survey reveals 27 percent of law firms are now blogging, nearly double the number that were two years ago, and 39 percent of those law firms have received work directly from their blogs. The 2013 American Bar Association Technology Survey also reveals 19 percent of firms have received work through LinkedIn and 56 […]
You’ve Been Named a Top Lawyer!
| Company News, Law Firm Marketing, Legal Marketing in Brief
Lawyers nationwide have touted their recognition by The Legal Network® on their websites and in press releases, and like me, many ordered and are proudly displaying one of those flashy plaques that says they are top lawyers in their state recognized for having the highest ethical standards and professionalism. There’s just one problem. I’m not […]
Which profiles should your firm buy?
| Law Firm Marketing, Legal Marketing in Brief
Our clients are being inundated with solicitations for premium profiles by various high-profile worthwhile directories in which the firm and lawyers have ranking and ratings. Are they worth buying? Generally speaking, our answer is no, with one clear exception, that being Best Lawyers, as I explain below. Our felling is premium profiles are overkill if […]
Printed Versus Electronic Holiday Cards?
| Law Firm Marketing, Legal Marketing in Brief
This fall a number of our clients were debating whether to produce an electronic holiday card or a printed card sent by mail. They asked us what works best, but we couldn’t find any definitive research. So we took an online poll. The result: 62 percent of the 140 lawyers and law firm professionals we […]
Hummingbird Reinforces Content is King
| Company News, Law Firm Marketing, Legal Marketing in Brief
A couple months ago, Google indicated it released an update that was intended to improve the manner in which the search engine processes text. The update was named Hummingbird because it was supposed to be “precise and fast.” You may have heard or soon will hear rumblings as to what you “need to do” in […]
Get Clients To Rate You On Martindale
| Law Firm Marketing, Legal Marketing in Brief
We urge our clients have full listings on Martindale-Hubbell and consistently find when they do that website analytics reveal www.martindale.com and www.lawyers.com, MH’s two online properties, are the single largest third-party sources of referral traffic to the law firm’s website. Various studies discussed on this blog and in my book support that business owners and in-house counsel rely […]
