Alyn-Weiss’ Marketing BriefWe recently re-purposed a law review article written by a client using it as the basis for a series of articles that will reach the authors’ clients, prospects and referral sources through direct distribution and social media. In short, an article that took an extraordinary amount of time to write and was destined for limited […]
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Alyn-Weiss’ Marketing Brief
CASE STUDY: How a little-read law review article became an e-book and series of alerts distributed to thousands on social media
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Five Digital Marketing Trends Your Firm Should Embrace
| Company News, Law Firm Marketing, Legal Marketing in Brief
Online marketing is a huge piece of a law firm’s strategy, yet like the technology driving it, the tactics are quickly evolving. One day you’re hearing pay-per-click is best, the next it’s banner advertising, now social media links on your bios are key – what’s next?? I have the answer for you. At the Legal […]
How Fast Should You Respond To Calls And E-Mails?
| Company News, Law Firm Marketing, Legal Marketing in Brief
You should return client calls and emails on the same business day and within four hours. That’s the new standard we see in client satisfaction surveys we have completed over the past 12 months for both trial and transactional firms. We’ve asked: “What constitutes ‘promptness’ when receiving a response to your e-mails and phone calls?” […]
8 Ways to Get Referrals from Non-Clients
| Company News, Law Firm Marketing, Legal Marketing in Brief
A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals from people who have never worked directly with you. Most studies reveal about 75 percent of new clients are personally referred to you by existing clients. So motivating non-clients to refer is an important source […]
How to Increase Revenue Without Spending More on Marketing
| Company News, Law Firm Marketing, Legal Marketing in Brief
Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]
Clients Want To Help Lawyers Sleep Better
| Company News, Law Firm Marketing, Legal Marketing in Brief
Professionals who lose sleep over “client satisfaction” would seem quite likely to seek feedback so they can improve their level of service and results. Both a recent Lexis Nexis poll and remarks by in-house counsel at a major legal industry event seem to indicate just the opposite is common at most law firms. At the […]
What You Do After Making A Referral Is As Important As The Referral Itself
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
What occurs after you refer a matter to another lawyer or professional is as important as making the referral. The reason: you want to make sure the person you referred was well taken care of. If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]
The Single Most Difficult, Yet Valuable, Marketing Tactic
| Company News, Law Firm Marketing, Legal Marketing in Brief
We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]
The Road Ahead: Report on personnel, marketing, fee structures, growth trends
| Company News, Law Firm Marketing, Legal Marketing in Brief
Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business. I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]
Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations
| Company News, Law Firm Marketing, Legal Marketing in Brief
Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]
