Alyn-Weiss’ Marketing BriefThe holiday season is a time for connection, celebration, and reflection—but it’s also a fantastic opportunity to expand your professional network. Between festive gatherings, end-of-year celebrations, and informal meetups, there are countless chances to nurture existing relationships and build new ones that could lead to referrals and opportunities in the coming year. Networking Made Easy […]
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Alyn-Weiss’ Marketing Brief
Stay Connected This Season: Networking Tips for the Holidays
| Law Firm Marketing, Legal Marketing in Brief
The Power of Holiday Cards: Brightening Business Connections and Building Your Brand
| Law Firm Marketing, Legal Marketing in Brief
As the holiday season approaches, businesses have an incredible opportunity to strengthen relationships and stand out in a crowded market. Holiday cards may seem like a small gesture, but their impact can be mighty when done with intention and creativity. Sending personalized holiday cards can go beyond spreading cheer—it can deepen client relationships, show appreciation, […]
The Impact of Being Real – Standing Out in a Crowded Legal Marketplace
| Law Firm Marketing, Legal Marketing in Brief
In the bustling world of legal services, where firms are abundant and competition is fierce, one factor often overlooked yet immensely powerful is authenticity. As a legal marketing director with a passion for helping lawyers thrive in the marketplace, I’ve witnessed firsthand how being true to oneself can be a game-changer in differentiation. Here’s how […]
Conferences, Holiday Parties, and Networking: A Lawyer Checklist to Maximize Your Time
Whether you are a social butterfly or are looking to step out of your comfort zone, attending networking events is a great way to develop new connections and expand your contact network. However, time is valuable, so while it is important to socialize and be seen, it is more important to be strategic about the […]
Sleighing the Networking Game: Using Holiday Cards to Brighten Your Business Dev Spirit!
| Law Firm Marketing, Legal Marketing in Brief
While holiday cards alone might not drastically boost sales or bring in a multitude of new clients, they act as a valuable tool in the overall marketing and relationship-building strategy of a business. The key is to ensure they are genuine, of high quality, and tailored to the recipient for maximum impact. Personal gestures, like […]
Evolving SEO Landscape: Why Quality Content and E-A-T Principles are the New Gold Standard for Law Firms
| Law Firm Marketing, Legal Marketing in Brief
Traditionally, SEO professionals perceive links as a crucial metric in assessing a site’s relevance and its ranking potential but that is no longer the case. Search engines, including Google, have shifted their focus towards the quality and relevance of a website’s content and reputation, rather than simply the quantity of its backlinks or meaningless content. […]
Vlog or Blog – What’s The Difference and Who Cares?
| Law Firm Marketing, Legal Marketing in Brief
Video killed the radio star and is on the rampage to fully take over the way we consume content in the future. By now everyone knows what blogging is and most understand its effectiveness. But what in the what is a vlog?? Let’s start with a little background… After two decades of search engine optimization, […]
‘Tis the Season…
| Company News, Law Firm Marketing, Legal Marketing in Brief
Tis’ the season for law firm marketers and marketing committees to begin the debate over holiday cards and gifts. Electronic or printed? Who gets what? How much will this all cost? Can you put a price on repeat business or referrals? The main problem: your mailing list. For all but the biggest and best-organized firms this […]
Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic. If the recipient […]
Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic
| Law Firm Marketing, Legal Marketing in Brief
For anyone who knows me well, I’m not okay in isolation. AT ALL. Please call, text, or FaceTime me regularly. I thrive on social interaction and have an entire business built on the same ideals. I help lawyers (many of whom are loving social distancing) to get out of their comfort zones to network, meet […]
