Law Firm Marketing

Climbing The Ladder Of Effective Sales Communications

Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many…

12 years ago

Best Practices For E-Newsletters And E-Alerts

We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies.  Here’s a recent message…

12 years ago

What 2013 Marketing Tactics Will Law Firms Invest In or Cut?

The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may…

12 years ago

How Quickly Should You Respond?

It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages,…

12 years ago

77% of Firms Report Using LinkedIn as a Marketing Tactic

Our latest bi-annual National Marketing Effectiveness Survey reveals 77% percent of corporate, transactional and defense firms have embraced LinkedIn as…

12 years ago

Attending A Convention Or Seminar? Maximize Your Efforts!

Conferences are expensive in terms of money and time spent by lawyers, and many firms often question their value believing…

12 years ago

Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort

When a veteran lawyer joins your firm there are specific marketing steps to take to ensure the maximum number of…

12 years ago

What do the Jurors Think of Your Website? Foreman fined $500 for looking

Most law firms carefully craft their websites to leave a certain impression with potential clients, the firm’s existing clients, referral…

13 years ago

Blogging Dramatically Increases Website Visits and LEADS

I recently posted here saying that a new study reveals blogging dramatically increases web site visits and LEADS. Now there's…

13 years ago

Businesses That Blog Generate 5 Times More Traffic

Businesses that blog at least 20 times per month generate 5 times more traffic than those that blog fewer than…

13 years ago