Law Firm Marketing

Why You Shouldn’t Buy Supplemental Lawyer Ratings And Rankings Profiles In Major Publications

We do not recommend firms purchase added profiles of lawyers in the special supplements offered in prestigious local and national…

13 years ago

Changes to Martindale Hubbell rules governing how it displays your peer review rating online

Stating their goal is greater transparency, Martindale Hubbell has announced it’s changing the rules governing how it displays your peer…

13 years ago

Find, claim and cleanse your online directory listings

Many state and local bar associations, and a few notable national entities, have now abandoned their printed membership directories. More…

13 years ago

How To Manage Your Online Reputation

Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a…

13 years ago

Best practices for updating your online biography

A best practice is to list representative matters in which you have been involved on your biography on your law…

13 years ago

Study shows weak online profiles thwart the power of personal recommendations

Research has long shown nothing is more powerful than a word-of-mouth recommendation from a trusted source, but a new study…

13 years ago

Get maximum traditional and online media coverage for you and your firm

Media coverage, including comments and linking by influential bloggers, can create credibility for lawyers and firms, and result in file…

13 years ago

Marketing effectiveness is indeterminable if lawyer business development time is not formally tracked

A law firm must track the time its lawyers spend on marketing. The reason: you can’t evaluate and manage what…

13 years ago

How to market an insurance defense firm

Every insurance defense lawyer would like to be able to charge higher hourly rates. Over the decades nearly every insurance…

13 years ago

Showing genuine interest in others leads to higher billing rates

Recent studies of how lawyers and non-lawyers find and evaluate legal counsel confirm the practice of law has always been…

13 years ago