When you make a speech, hold a seminar or briefing for clients, prospects and referral sources the marketing effort does…
I recently learned a better way to remember and construct the answer to the most important and most common marketing…
Certain marketing tactics are controversial. Some are not. Putting your firm’s logo on a gift or other promotional item falls…
A new American Bar Association study about how people find a lawyer for a personal, as opposed to a business,…
This month and next, thousands of law firm partners will fly off to sunny resorts for trade group meetings and…
Research shows people who kept their New Year’s resolutions tended to break them down into smaller steps and reward themselves…
An online marketing strategy should be included in every law firm marketing plan, and we advise all of our clients…
A new study reveals, despite the seeming deconstruction of traditional news media, people are spending on average nearly 30 percent…
The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and…
A just-released survey on personnel trends by one of the legal industry’s largest consulting firms indicates that a lasting result…