In the three decades we have been marketing law firms, so much has changed. But the fundamental and most common…
By Amber Vincent "In today's complex society of comparably skilled, interdependent people, it is more true than ever that…
Analysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should…
The business case for sponsorships and charitable donations in an employer's local community is well documented: it increases brand awareness…
Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to…
Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm's out-of-pocket marketing expenses…
Tis' the season for law firms to begin the debate of holiday cards and gifts. Who gets what? How much…
We recently re-purposed a law review article written by a client using it as the basis for a series of…
Online marketing is a huge piece of a law firm's strategy, yet like the technology driving it, the tactics are…
You should return client calls and emails on the same business day and within four hours. That's the new standard…