Law Firm Marketing

Clients Want To Help Lawyers Sleep Better

Professionals who lose sleep over "client satisfaction" would seem quite likely to seek feedback so they can improve their level…

9 years ago

What You Do After Making A Referral Is As Important As The Referral Itself

What occurs after you refer a matter to another lawyer or professional is as important as making the referral.  The…

9 years ago

The Single Most Difficult, Yet Valuable, Marketing Tactic

We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer:…

9 years ago

Common Lawyer Bio Mistakes

We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other…

9 years ago

Listing all of your lawyers on the letterhead makes the wrong impression

(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for…

9 years ago

RESEARCH: email subject lines that work best, those to avoid, and the best time to send

Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open…

9 years ago

CHECKLIST: One dozen law firm website issues that may stem retention or referral

Here are the "12 Signs of Out-Of-Date Website Content" posted on The Cyber Advocate (www.thecyberadvocate.com).  We agree any of this may cause…

9 years ago

Data reveals why you need to be listed in Martindale-Hubbell®

Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it…

9 years ago

Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension

We recommend your law firm buy most of the more commonly used domain extensions of its name -- what are called…

9 years ago

Why you should post firm alerts and bulletins to your LinkedIn® account

In short, it's because lawyers and staff are the most credible information sources your firm can harness.  It's one reason…

9 years ago