We hear a great deal of empty talk about “branding” law firms. Many seem to think it’s all about a…
Many law firms are uncomfortable doing client satisfaction surveys, a key step in writing a marketing plan. It often takes…
Absent having a robust social media program, solid presence in national bar and influential local trade groups, membership in a…
The landmark 2003 study of women rainmakers— the first definitive report tabulating how much time lawyers spent to create a…
Saw yet another report this month confirming the shift of work to firms like that we represent, the local/regional corporate,…
When we write a law firm marketing plan for a corporate, transactional or defense firm, we always survey clients to…
A client asked me this morning: Who should I include in my marketing database for emails? Should it be just…
Was asked by a friend this morning how at low cost he might extend the promotional value of a recent…
One of the consistent struggles mid-size law firms face is the challenge of creating fresh content for news sections of…
Research confirms those images matter far less important than you think. Most people don’t ever see them— they enter your…