Alyn-Weiss’ Marketing BriefEvery sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many call “the ladder of communication effectiveness”. This ensures each contact a lawyer makes is becoming more personal, more effective. If your contacts with a prospect or referral source are heading down the ladder that means […]
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Alyn-Weiss’ Marketing Brief
Climbing The Ladder Of Effective Sales Communications
| Law Firm Marketing, Legal Marketing in Brief
Best Practices For E-Newsletters And E-Alerts
| Law Firm Marketing, Legal Marketing in Brief
We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies. Here’s a recent message with tips about formatting e-newsletters and email alerts we think you’ll want to read. It’s in reaction to data indicating most people now access most content through a mobile device. It’s written by Bill Fukui, […]
What 2013 Marketing Tactics Will Law Firms Invest In or Cut?
| Law Firm Marketing, Legal Marketing in Brief
The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development. In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. […]
How Quickly Should You Respond?
| Law Firm Marketing, Legal Marketing in Brief
It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]
77% of Firms Report Using LinkedIn as a Marketing Tactic
| Company News, Law Firm Marketing
Our latest bi-annual National Marketing Effectiveness Survey reveals 77% percent of corporate, transactional and defense firms have embraced LinkedIn as part of their mix of business development tactics and that 15 percent have received cases directly and by referral from the professional online networking site. Our just completed survey also presents other intriguing results we’re […]
Attending A Convention Or Seminar? Maximize Your Efforts!
| Law Firm Marketing, Legal Marketing in Brief
Conferences are expensive in terms of money and time spent by lawyers, and many firms often question their value believing most industry events are simply vacations in disguise. Conferences are an incredibly efficient way to start and deepen existing relationships. They key is to eliminate an event’s success being left to random contact in meeting […]
Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort
| Law Firm Marketing, Legal Marketing in Brief
When a veteran lawyer joins your firm there are specific marketing steps to take to ensure the maximum number of clients and referral sources continue their relationships with that lawyer, and that the new capabilities that lawyer provides within your firm are learned by your firm’s existing clients. Here’s a basic checklist to follow. It’s […]
What do the Jurors Think of Your Website? Foreman fined $500 for looking
Most law firms carefully craft their websites to leave a certain impression with potential clients, the firm’s existing clients, referral sources, employees and potential employees. Have you ever considered what jurors might think of your litigators and firm after a visit to your website during trial? Jury consultants lecturing at national conventions confirm what interviews […]
Blogging Dramatically Increases Website Visits and LEADS
I recently posted here saying that a new study reveals blogging dramatically increases web site visits and LEADS. Now there’s more evidence that social media will increase revenue and that it must be fully considered for your law firm marketing plan mix. Although this latest survey was not specific to professional services we take careful […]
Businesses That Blog Generate 5 Times More Traffic
Businesses that blog at least 20 times per month generate 5 times more traffic than those that blog fewer than 4 times per month,” the report reveals, adding that those businesses also generate, more importantly, 4 times as many leads. Now we’re talking, it’s not so much about traffic, it’s about case leads. But we […]
