Alyn-Weiss’ Marketing BriefWhen you make a speech, hold a seminar or briefing for clients, prospects and referral sources the marketing effort does not end when you say good-bye at the door to those who attended. It is a best practice to send a brief summary of the highlights (takeaways) of any speech or presentation to people who […]
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Alyn-Weiss’ Marketing Brief
How To Answer “What Do You Do For A Living?”
| Law Firm Marketing, Uncategorized
I recently learned a better way to remember and construct the answer to the most important and most common marketing question lawyers are asked. The question: What do you do for a living? The answer: “I + (action word) + (target market) + (problem solved or benefit provided).” Many refer to this answer as your […]
Studies Show: Schwag Works and is Cost Effective
Certain marketing tactics are controversial. Some are not. Putting your firm’s logo on a gift or other promotional item falls into the latter category. Here’s research on the effectiveness of and trends in the use of “schwag.” A study conducted by the Advertising Specialty Institute (ASI), which admittedly has a dog in the fight, claims […]
ABA Study Reveals How Clients Find Lawyers For Personal Legal Matters
A new American Bar Association study about how people find a lawyer for a personal, as opposed to a business, legal matter confirms that printed yellow pages apparently provide just a fraction of the value they had two decades ago. Also, despite the hype about online marketing it’s cultivating the opinions of your current and […]
Tips For Making Contacts At Conventions
This month and next, thousands of law firm partners will fly off to sunny resorts for trade group meetings and in the process spending tens of millions of dollars on airfare, hotels, meals, drinks, greens fees, even some behavior best not mentioned here. While some of the time spent away will create value by earning […]
New Personal Marketing Planning Forms For Lawyers
Research shows people who kept their New Year’s resolutions tended to break them down into smaller steps and reward themselves when they complete each step. They also tell their friends and colleagues about their goals and the steps as they are taken. They focus on the benefits of success and keep a diary or talk to […]
ABA Issues Website Ethics Opinion; Also Seeks Lawyer Comment By December 15th For Blog And Paid Search Rules. Directories Being Scrutinized
An online marketing strategy should be included in every law firm marketing plan, and we advise all of our clients closely follow their state ethics schemes when developing and maintaining websites and blogs. However, only a few states have directly addressed the Internet marketing era. The guidance out there is scanty with few states having […]
How younger lawyers can help your firm’s marketing
A just-released survey on personnel trends by one of the legal industry’s largest consulting firms indicates that a lasting result of the Great Recession is going to be that younger lawyers will be expected to help firms develop business earlier in their careers than in the past. Abraham Reich, co-chair of 475-lawyer national firm Fox […]
