Alyn-Weiss’ Marketing BriefWe get a lot of questions about whether or not its worthwhile to participate in social networks such as LinkedIn. Our advice is always, “Yes, Do it, do it now“. Proof that it works. We’re in LA this week speaking about marketing effectiveness and best practices in marketing at an annual meeting of a national […]
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Alyn-Weiss’ Marketing Brief
Value of Non-Traditonal Marketing Roles
It is unreasonable to expect every lawyer in your firm to market in the same traditional way– acting as a “hunter” and attending events, serving on committees, making speeches, fundraising and teaching continuing professional education. But that does not mean every lawyer in your firm cannot contribute, and significantly, to business development. Every lawyer can […]
Some firms surprised to learn they do not own their Web sites
[fusion_text]Many law firms upgrading their Web sites are surprised to learn they do not own their online assets. They are forced to pay their original designer and hosting company substantial additional (often nonnegotiable) fees when they want to make a change in who hosts, designs and optimizes a new Web site. The expensive alternative for […]
Lawyer use of social media triples!
A new report by the ABA shows 43 percent of lawyers are members of an online community, Facebook, Linked In, Legal On Ramp, etc.– up from just 15 percent one year ago. While some social media sites have faltered or shown they have limited business development potential for a lawyer– think My Space with Twitter, […]
Personal letters are as good as newsletters
Most lawyers struggle with their individual business development because they don’t reach enough people, or they do not contact those people they know frequently enough. Neither issue is hard to fix. Establishing reach is no more difficult than taking a couple of hours to create a comprehensive mailing list of your clients and referral sources. […]
