Alyn-Weiss’ Marketing BriefThe world of marketing has always been and will always be a relationship business. All of the digital marketing and speeches in the world can only take a relationship so far. Maintaining consistent contact with referral sources and doing good work for existing clients is integral. Also, for firms looking toward succession planning, having the […]
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Alyn-Weiss’ Marketing Brief
Forecast: Marketing spend increases as demand for outside legal counsel increases
| Company News, Law Firm Marketing, Legal Marketing in Brief
The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing and Business Development (MBD) budgets for 2019 – that is three times more firms than last year, and the largest number of firms increasing their MBD spend in nine years. These firms may be making their investment […]
Why your firm won’t survive to the next generation
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
“We’ve seen firms lose their next generation of owners while waiting for seniors to transition out.” ~2018 Law Firms in Transition Survey, Altman Weil In its just released report of 801 firms, Altman discovered “almost 40% of firms surveyed attribute chronic lawyer under performance to (Baby Boomer) partners who are ‘coasting into retirement’.” You […]
Learn what tactics work and how much other firms spend on marketing. Complete our survey today!
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
We appreciate you taking the time to respond. All participating firms are eligible to receive a free copy of our book Legal Marketing in Brief®, as well as a copy of the results. This is our 13th bi-annual National Marketing Effectiveness Survey of corporate, transactional, and commercial/defense litigation law firms with less than 100 lawyers. It […]
A Newspapering Best Practice Law Firms Should Consider
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
A good lesson on how to ensure you are effectively conveying your expertise to clients, prospects and referral sources follows a construct I learned at my first job, that being as a daily newspaper reporter. Every Thursday, our city editor would walk over to every reporter’s desk. Back then the Rocky Mountain News had a robust staff […]
What Deserves To Be An Alert, Release, Post Or Pitch?
| Law Firm Marketing, Legal Marketing in Brief
A new survey reveals 82 percent of legal industry emails go unopened. THE TAKEAWAY: Firms would be well-served to set thresholds that must be met before newsletters or legal alerts are sent to clients, prospects and referral sources, or posted to social media. The same is true for news releases and story pitches to reporters, […]
7 Best Practices When A Lateral Joins Your Law Firm
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
It’s the time of year when we often are advising laterals and their firms on how to maximize the value of the move. Most advice you’ll read targets a lateral’s clients with active files that transfer and which are likely to have future potential matters the assignment of which is not guaranteed. Also, clients without active matters […]
5 Things To Do To Maximize the Value of Every Referral You Make
| Company News, Law Firm Marketing, Legal Marketing in Brief
What you do after you refer a matter to another lawyer or professional is as important as having made the referral in the first place. The reason: you want to make sure the person you referred was well-served and fairly billed. If they weren’t, it will reflect poorly on you and do your practice harm. […]
NO DATABASE? You’re killing your rainmakers and driving up marketing costs
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
In the three decades we have been marketing law firms, so much has changed. But the fundamental and most common institutional weakness of even the most talented groups of lawyers has not – their mailing list (now otherwise known as their marketing database). No matter what you call it, however, most all but the largest […]
Build, Maintain and Evaluate Your Business Contact Network
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
By Amber Vincent “In today’s complex society of comparably skilled, interdependent people, it is more true than ever that success is less a function of what you know than who you know and who knows you.” Dr. Ronald S. Burt Department of Sociology, University of Chicago After their license, the most valuable, and often […]
