I have trained hundreds of lawyers to use LinkedIn®. The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]
A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]
The world of marketing has always been and will always be a relationship business. All of the digital marketing and speeches in the world can only take a relationship so far. Maintaining consistent contact with referral sources and doing good work for existing clients is integral. Also, for firms looking toward succession planning, having the […]
The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing and Business Development (MBD) budgets for 2019 – that is three times more firms than last year, and the largest number of firms increasing their MBD spend in nine years. These firms may be making their investment […]
“We’ve seen firms lose their next generation of owners while waiting for seniors to transition out.” ~2018 Law Firms in Transition Survey, Altman Weil In its just released report of 801 firms, Altman discovered “almost 40% of firms surveyed attribute chronic lawyer under performance to (Baby Boomer) partners who are ‘coasting into retirement’.” You […]
We appreciate you taking the time to respond. All participating firms are eligible to receive a free copy of our book Legal Marketing in Brief®, as well as a copy of the results. This is our 13th bi-annual National Marketing Effectiveness Survey of corporate, transactional, and commercial/defense litigation law firms with less than 100 lawyers. It […]
A good lesson on how to ensure you are effectively conveying your expertise to clients, prospects and referral sources follows a construct I learned at my first job, that being as a daily newspaper reporter. Every Thursday, our city editor would walk over to every reporter’s desk. Back then the Rocky Mountain News had a robust staff […]
A new survey reveals 82 percent of legal industry emails go unopened. THE TAKEAWAY: Firms would be well-served to set thresholds that must be met before newsletters or legal alerts are sent to clients, prospects and referral sources, or posted to social media. The same is true for news releases and story pitches to reporters, […]
It’s the time of year when we often are advising laterals and their firms on how to maximize the value of the move. Most advice you’ll read targets a lateral’s clients with active files that transfer and which are likely to have future potential matters the assignment of which is not guaranteed. Also, clients without active matters […]
What you do after you refer a matter to another lawyer or professional is as important as having made the referral in the first place. The reason: you want to make sure the person you referred was well-served and fairly billed. If they weren’t, it will reflect poorly on you and do your practice harm. […]
