A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals from people who have never worked directly with you. Most studies reveal about 75 percent of new clients are personally referred to you by existing clients. So motivating non-clients to refer is an important source […]
Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]
Professionals who lose sleep over “client satisfaction” would seem quite likely to seek feedback so they can improve their level of service and results. Both a recent Lexis Nexis poll and remarks by in-house counsel at a major legal industry event seem to indicate just the opposite is common at most law firms. At the […]
What occurs after you refer a matter to another lawyer or professional is as important as making the referral. The reason: you want to make sure the person you referred was well taken care of. If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]
We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]
We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other regarding creating immediate credibility for a lawyer. These are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]
(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for many years has been to eliminate listing all lawyers on firm letterhead. For at least 25 years of which we are aware the move has been to personalized stationery with direct dial numbers shown. The […]
Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]
Here are the “12 Signs of Out-Of-Date Website Content” posted on The Cyber Advocate (www.thecyberadvocate.com). We agree any of this may cause those referred to you or your firm to pause and possibly reconsider retaining you or making a referral on your behalf. You want to avoid having a hard-earned word-of-mouth referral tripped up by these issues. […]
Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel. Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]
