Legal Marketing in Brief

The Power of Being Real – Standing Out in a Crowded Legal Marketplace

In the bustling world of legal services, where firms are abundant and competition is fierce, one factor often overlooked yet…

9 months ago

Sleighing the Networking Game: Using Holiday Cards to Brighten Your Business Dev Spirit!

While holiday cards alone might not drastically boost sales or bring in a multitude of new clients, they act as…

1 year ago

Evolving SEO Landscape: Why Quality Content and E-A-T Principles are the New Gold Standard for Law Firms

Traditionally, SEO professionals perceive links as a crucial metric in assessing a site's relevance and its ranking potential but that…

1 year ago

Vlog or Blog – What’s The Difference and Who Cares?

Video killed the radio star and is on the rampage to fully take over the way we consume content in…

1 year ago

‘Tis the Season…

Tis' the season for law firm marketers and marketing committees to begin the debate over holiday cards and gifts.  Electronic…

2 years ago

Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year?…

3 years ago

Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic

For anyone who knows me well, I’m not okay in isolation. AT ALL.  Please call, text, or FaceTime me regularly. …

5 years ago

LinkedIn® Posting v. Updates – The Difference and How to Use Both

I have trained hundreds of lawyers to use LinkedIn®.  The training covers basic profile updates, an overview of what the…

5 years ago

Seven Things Lawyers Should Do to Build a New Practice

A lawyer in her second year of practice decided to relocate to a new city, and build her practice from…

5 years ago

Blending Digital Tactics into Your Law Firm’s Marketing

The world of marketing has always been and will always be a relationship business.  All of the digital marketing and…

5 years ago