Legal Marketing in Brief

Finding the soft underbelly of Big Law’s marketing so our clients can compete

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las…

12 years ago

Maximizing LinkedIn’s Newest Features

LinkedIn's newest feature-- in a just a couple of clicks-- let's you easily discover details about who your Connections know…

12 years ago

Cancel All Yellow Pages!

I was driving to work today and spotted this scene-- a stark reminder why we tell every law firm not…

12 years ago

In-House Counsel’s Latest Thoughts on Hiring Smaller Firms

Was talking recently with an in-house lawyer who controls a national litigation docket about the process of finding cost-effective representation…

12 years ago

Blogging is tied to law firms’ bottom line and growth

Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of…

12 years ago

Law Firm Holidays Cards: Mistakes and Best Practices

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression,…

12 years ago

Are You Analyzing Your Email Newsletters and Alerts?

Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and…

12 years ago

New Tactics for 2013 Based on Advertising Age Report

A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look…

12 years ago

Great Recession = Great Marketing Opportunity for Smaller Firms

The Great Recession has created the Great Marketing Opportunity for smaller full-service law firms and boutique practices. That's what several…

12 years ago

Half of Big Law’s Partner Report Having No Formal Business Development Training

Despite the critical role they admit business development is likely to play in their future success, a new survey reveals…

12 years ago