Legal Marketing in Brief

Trend: from smaller offices local firms are serving bigger clients

Your office is going to get smaller -- it’s going to be maybe half its current size -- and your…

12 years ago

Losing Your Senior Lawyers

I recently wrote about best practices when a veteran lawyer joins your firm, a post prompting one reader to ask…

12 years ago

Finding the soft underbelly of Big Law’s marketing so our clients can compete

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las…

12 years ago

Maximizing LinkedIn’s Newest Features

LinkedIn's newest feature-- in a just a couple of clicks-- let's you easily discover details about who your Connections know…

12 years ago

Cancel All Yellow Pages!

I was driving to work today and spotted this scene-- a stark reminder why we tell every law firm not…

12 years ago

In-House Counsel’s Latest Thoughts on Hiring Smaller Firms

Was talking recently with an in-house lawyer who controls a national litigation docket about the process of finding cost-effective representation…

12 years ago

Blogging is tied to law firms’ bottom line and growth

Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of…

12 years ago

Law Firm Holidays Cards: Mistakes and Best Practices

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression,…

12 years ago

Are You Analyzing Your Email Newsletters and Alerts?

Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and…

12 years ago

New Tactics for 2013 Based on Advertising Age Report

A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look…

12 years ago