Legal Marketing in Brief

Forecast: Marketing spend increases as demand for outside legal counsel increases

The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing…

6 years ago

Why your firm won’t survive to the next generation

  "We've seen firms lose their next generation of owners while waiting for seniors to transition out."  ~2018 Law Firms…

6 years ago

Learn what tactics work and how much other firms spend on marketing. Complete our survey today!

We appreciate you taking the time to respond.  All participating firms are eligible to receive a free copy of our…

6 years ago

A Newspapering Best Practice Law Firms Should Consider

A good lesson on how to ensure you are effectively conveying your expertise to clients, prospects and referral sources follows…

7 years ago

What Deserves To Be An Alert, Release, Post Or Pitch?

A new survey reveals 82 percent of legal industry emails go unopened. THE TAKEAWAY:  Firms would be well-served to set…

7 years ago

7 Best Practices When A Lateral Joins Your Law Firm

It’s the time of year when we often are advising laterals and their firms on how to maximize the value…

7 years ago

5 Things To Do To Maximize the Value of Every Referral You Make

What you do after you refer a matter to another lawyer or professional is as important as having made the…

7 years ago

NO DATABASE? You’re killing your rainmakers and driving up marketing costs

In the three decades we have been marketing law firms, so much has changed.  But the fundamental and most common…

7 years ago

Build, Maintain and Evaluate Your Business Contact Network

  By Amber Vincent "In today's complex society of comparably skilled, interdependent people, it is more true than ever that…

8 years ago

REPORT: Associate billing rates increase more than partner rates. It also reveals how cross-selling lets firms charge a premium.

Analysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should…

8 years ago