The business case for sponsorships and charitable donations in an employer's local community is well documented: it increases brand awareness…
Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to…
Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm's out-of-pocket marketing expenses…
Tis' the season for law firms to begin the debate of holiday cards and gifts. Who gets what? How much…
We recently re-purposed a law review article written by a client using it as the basis for a series of…
Online marketing is a huge piece of a law firm's strategy, yet like the technology driving it, the tactics are…
You should return client calls and emails on the same business day and within four hours. That's the new standard…
A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals…
Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high…
Professionals who lose sleep over "client satisfaction" would seem quite likely to seek feedback so they can improve their level…