Legal Marketing in Brief

Clients Want To Help Lawyers Sleep Better

Professionals who lose sleep over "client satisfaction" would seem quite likely to seek feedback so they can improve their level…

9 years ago

What You Do After Making A Referral Is As Important As The Referral Itself

What occurs after you refer a matter to another lawyer or professional is as important as making the referral.  The…

9 years ago

Best Practices for Peer-Reviewed Rating Badges

Bob Weiss discusses best practices using Peer-review Badges in your firm's bios. AV Preeminent(TM) Martindate-Hubbell(R) Lawyer Ratings, Chambers USA, U.S.News…

9 years ago

The Single Most Difficult, Yet Valuable, Marketing Tactic

We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer:…

9 years ago

Common Lawyer Bio Mistakes

We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other…

9 years ago

Listing all of your lawyers on the letterhead makes the wrong impression

(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for…

9 years ago

RESEARCH: email subject lines that work best, those to avoid, and the best time to send

Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open…

9 years ago

CHECKLIST: One dozen law firm website issues that may stem retention or referral

Here are the "12 Signs of Out-Of-Date Website Content" posted on The Cyber Advocate (www.thecyberadvocate.com).  We agree any of this may cause…

9 years ago

Data reveals why you need to be listed in Martindale-Hubbell®

Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it…

9 years ago

Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension

We recommend your law firm buy most of the more commonly used domain extensions of its name -- what are called…

9 years ago