Legal Marketing in Brief

Are ads congratulating clients an opportunity or arm-twisting?

Should you buy an ad in a publication that is honoring your client when they are given your firm's name…

10 years ago

Common Lawyer Bio Mistakes

We commonly see two mistakes on firm websites related to lawyers bios, one related to ease of contact and the…

10 years ago

Do Clients and Referral Sources Really Care About Ethics? Study Shows No Matter What They Say About Ethical Behavior, Other Factors are Most Important

We have always found it curious that while our lawyers list ethics, pro bono, community projects and in recent years…

10 years ago

What to do about all those listings, registries, and unsolicited offers

Many lawyers regularly receive unsolicited listing offers that on the surface look good and which universally include some combination of…

10 years ago

Should you join a leads group, one run by your local chamber of commerce or by a national organization such as BNI or Le Tip?

It depends. Lawyers can build solid portions of their practices from such groups, but as often as not quit them…

10 years ago

What is the single most difficult marketing tactic?

We are often asked what is the single most difficult marketing problem facing local and regional law firms.  Our answer:…

10 years ago

AVVO’s 2014 Clients’ Choice Award? Get reviews now!

If you got this notice from AVVO and have a 10 rating we recommend you ignore it.  If you don't…

10 years ago

What clients want from a law firm website?

In fact, the truth is more than half (56%) of clients never visit their law firm’s website. Remember, clients expect…

10 years ago

Big firm lawyers are not twice as good, but charge twice as much as small firms

Our clients, the local and regional full-service law firms of 50 or so lawyers, regularly talk about the value their…

10 years ago

Reaching out to potential clients

Here’s what you should do if you’ve had head your head down for a few months finishing a large case…

10 years ago