Legal Marketing in Brief

How to Increase Your Chances of Keeping a Client Sevenfold

Most firms do not spend much time focusing on cross-selling. It’s the rare practice that actively seeks to expand the…

11 years ago

Professionals Need Social Media Presence

Buyers of professional services self-diagnose their problems and are far into the selection process-- 60 percent of the way to…

11 years ago

Failing to check your local listings and your business goes to the dogs

While checking out reviews and confirming local listings on Google for Alyn-Weiss & Associates today, I learned that a dog…

11 years ago

RICO Lawsuit Against SEO Company

Search Engine Optimization, done right, can support referrals and drive work directly to a law firm and lawyers.  Our national…

11 years ago

“Getting in the Newspaper”

National Public Radio this morning pointed out that Pres. Obama has not given an interview to The Washington Post in…

11 years ago

Attention All AV Rated Lawyers

You may not remember that you (and a number of your partners) were among tens of thousands of attorneys who…

11 years ago

Managing Your Firm’s Season Tickets

Survey shows 43% wasted It’s the season for buying and allocating your season tickets-- football, basketball, hockey, concert, and theater.…

11 years ago

Short Guide To Key Lawyer Directories and Rankings

Generally speaking, we advise firms maximize profiles and rankings on the platforms below. That’s because independent surveys, our own surveys,…

12 years ago

Embracing LinkedIn: Connections

In every law firm marketing plan we write, we recommend lawyers embrace LinkedIn.  We also offer training in how to…

12 years ago

Let Your Younger Attorneys Participate in the Firm’s Marketing

I have conducted numerous marketing surveys of lawyers within a firm, and the same message rings true in each associate…

12 years ago