Alyn-Weiss’ Marketing BriefThis week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las Vegas in April. In it was a chart starkly reminding me of our market position. This pie chart showed that 89 percent of those who attended the LMA conference last year were marketers from firms […]
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Alyn-Weiss’ Marketing Brief
Finding the soft underbelly of Big Law’s marketing so our clients can compete
| Law Firm Marketing, Legal Marketing in Brief
Maximizing LinkedIn’s Newest Features
| Law Firm Marketing, Legal Marketing in Brief
LinkedIn’s newest feature– in a just a couple of clicks– let’s you easily discover details about who your Connections know and find those to whom you may want to ask for an introduction. Here’s an overview of how it works from the Winston-Salem Journal: “Until recently, sifting through someone’s first-level connections was an unwieldy task, […]
Cancel All Yellow Pages!
| Law Firm Marketing, Legal Marketing in Brief
I was driving to work today and spotted this scene– a stark reminder why we tell every law firm not to spend a penny on yellow pages. Doesn’t matter whether your clients are consumers, executives or other lawyers. San Francisco even discussed fining publishers for doing what’s pictured here. Remember, you paid to have the […]
In-House Counsel’s Latest Thoughts on Hiring Smaller Firms
| Law Firm Marketing, Legal Marketing in Brief
Was talking recently with an in-house lawyer who controls a national litigation docket about the process of finding cost-effective representation in local and regional firms versus defaulting to the seeming safety and ease of finding lawyers in higher-rate national shops. I mentioned the vetting attendant to membership in the better national networks of independent firms […]
Blogging is tied to law firms’ bottom line and growth
| Law Firm Marketing, Legal Marketing in Brief
Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of numbers indicate using online marketing will impact both your revenue and your bottom line. Here’s some of latest information indicating online marketing is delivering on its promise of being a business accelerant fostering faster communications […]
Law Firm Holidays Cards: Mistakes and Best Practices
| Law Firm Marketing, Legal Marketing in Brief
I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression, the other two were the SAME stock card. In a prior article published by the ABA, I addressed best practices to ensure that holiday cards contribute to lawyer personal business development and explained where they […]
Are You Analyzing Your Email Newsletters and Alerts?
| Company News, Law Firm Marketing, Legal Marketing in Brief
Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters. It will also show how many clicked through to your site. If you get 20% or more of recipients to open your alert, that’s pretty good. Sometimes we see 40% […]
New Tactics for 2013 Based on Advertising Age Report
| Law Firm Marketing, Legal Marketing in Brief
A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look at your law firm’s 2013 (and beyond) marketing budget and tactics. AVVO and our own surveys show the majority of time and money spent by most law firms on marketing is now related to […]
Great Recession = Great Marketing Opportunity for Smaller Firms
| Law Firm Marketing, Legal Marketing in Brief
The Great Recession has created the Great Marketing Opportunity for smaller full-service law firms and boutique practices. That’s what several in-house lawyers I’ve met with have told me recently. The reasons: they see your lower operating costs and correspondingly lower rates; they feel the personal partner-level touch you can give every file; they value the […]
Half of Big Law’s Partner Report Having No Formal Business Development Training
| Law Firm Marketing, Legal Marketing in Brief
Despite the critical role they admit business development is likely to play in their future success, a new survey reveals nearly half of Big Law’s new partners report having received no formal training in business development before or after their promotions. And they’re worried about it. These are lawyers at large firms where you’d think […]
