Alyn-Weiss’ Marketing BriefWhat occurs after you refer a matter to another lawyer or professional is as important as making the referral. The reason: you want to make sure the person you referred was well taken care of. If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]
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Alyn-Weiss’ Marketing Brief
What You Do After Making A Referral Is As Important As The Referral Itself
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Best Practices for Peer-Reviewed Rating Badges
Bob Weiss discusses best practices using Peer-review Badges in your firm’s bios. AV Preeminent(TM) Martindate-Hubbell(R) Lawyer Ratings, Chambers USA, U.S.News and World Report Best Lawyers(R), U.S.News and World Report Best Law Firms, Super Lawyers(R), American College of Trial Lawyers, AVVO, Federation of Defense and Corporate Counsel, International Association of Defense Counsel[/fusion_text]
The Single Most Difficult, Yet Valuable, Marketing Tactic
| Company News, Law Firm Marketing, Legal Marketing in Brief
We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]
Common Lawyer Bio Mistakes
| Law Firm Marketing, Legal Marketing in Brief
We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other regarding creating immediate credibility for a lawyer. These are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]
Listing all of your lawyers on the letterhead makes the wrong impression
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for many years has been to eliminate listing all lawyers on firm letterhead. For at least 25 years of which we are aware the move has been to personalized stationery with direct dial numbers shown. The […]
RESEARCH: email subject lines that work best, those to avoid, and the best time to send
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]
CHECKLIST: One dozen law firm website issues that may stem retention or referral
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Here are the “12 Signs of Out-Of-Date Website Content” posted on The Cyber Advocate (www.thecyberadvocate.com). We agree any of this may cause those referred to you or your firm to pause and possibly reconsider retaining you or making a referral on your behalf. You want to avoid having a hard-earned word-of-mouth referral tripped up by these issues. […]
Data reveals why you need to be listed in Martindale-Hubbell®
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel. Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]
Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
We recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]
Why you should post firm alerts and bulletins to your LinkedIn® account
| Law Firm Marketing, Legal Marketing in Brief
In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year. Social media is a “better” platform for distributing news and information. Here are excerpts from a recent post on […]
