Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]
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How to Increase Revenue Without Spending More on Marketing
Company News, Law Firm Marketing, Legal Marketing in Brief
|Clients Want To Help Lawyers Sleep Better
Company News, Law Firm Marketing, Legal Marketing in Brief
|Professionals who lose sleep over “client satisfaction” would seem quite likely to seek feedback so they can improve their level of service and results. Both a recent Lexis Nexis poll and remarks by in-house counsel at a major legal industry event seem to indicate just the opposite is common at most law firms. At the […]
What You Do After Making A Referral Is As Important As The Referral Itself
Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
|What occurs after you refer a matter to another lawyer or professional is as important as making the referral. The reason: you want to make sure the person you referred was well taken care of. If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]
Best Practices for Peer-Reviewed Rating Badges
|Bob Weiss discusses best practices using Peer-review Badges in your firm’s bios. AV Preeminent(TM) Martindate-Hubbell(R) Lawyer Ratings, Chambers USA, U.S.News and World Report Best Lawyers(R), U.S.News and World Report Best Law Firms, Super Lawyers(R), American College of Trial Lawyers, AVVO, Federation of Defense and Corporate Counsel, International Association of Defense Counsel[/fusion_text]
The Single Most Difficult, Yet Valuable, Marketing Tactic
Company News, Law Firm Marketing, Legal Marketing in Brief
|We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]
Common Lawyer Bio Mistakes
Law Firm Marketing, Legal Marketing in Brief
|We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other regarding creating immediate credibility for a lawyer. These are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]
Listing all of your lawyers on the letterhead makes the wrong impression
Law Firm Marketing, Legal Marketing in Brief, Uncategorized
|(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for many years has been to eliminate listing all lawyers on firm letterhead. For at least 25 years of which we are aware the move has been to personalized stationery with direct dial numbers shown. The […]
RESEARCH: email subject lines that work best, those to avoid, and the best time to send
Law Firm Marketing, Legal Marketing in Brief, Uncategorized
|Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]
CHECKLIST: One dozen law firm website issues that may stem retention or referral
Law Firm Marketing, Legal Marketing in Brief, Uncategorized
|Here are the “12 Signs of Out-Of-Date Website Content” posted on The Cyber Advocate (www.thecyberadvocate.com). We agree any of this may cause those referred to you or your firm to pause and possibly reconsider retaining you or making a referral on your behalf. You want to avoid having a hard-earned word-of-mouth referral tripped up by these issues. […]
Data reveals why you need to be listed in Martindale-Hubbell®
Law Firm Marketing, Legal Marketing in Brief, Uncategorized
|Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel. Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]