Alyn-Weiss’ Marketing BriefWe recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]
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Alyn-Weiss’ Marketing Brief
Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Why you should post firm alerts and bulletins to your LinkedIn® account
| Law Firm Marketing, Legal Marketing in Brief
In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year. Social media is a “better” platform for distributing news and information. Here are excerpts from a recent post on […]
The Road Ahead: Report on personnel, marketing, fee structures, growth trends
| Company News, Law Firm Marketing, Legal Marketing in Brief
Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business. I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]
Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations
| Company News, Law Firm Marketing, Legal Marketing in Brief
Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]
Full Harness: Keys to obtaining and managing Super Lawyers ratings
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
My partner, Amber Vincent, just gave a webinar about how to fully harness Super Lawyers® and maximize rankings. Our client’s marketing partner, Susan Trent, a creditors’ rights and workout attorney at Rothberg Logan & Warsco in Fort Wayne, Indiana, took notes as she listened. I’ve combined those with our thoughts below: Super Lawyers – Top […]
How long does it take for marketing efforts, individual or firm-wide, to generate revenue?
| Law Firm Marketing, Legal Marketing in Brief
How long does it take for more formalized marketing efforts, individual or firm-wide, to generate revenue? It’s a common and important question to get answered as you make the investment in updating or finally formalizing marketing plans and initiatives. With the possible exception of plaintiff cases, or specialty assignments caused by a statutory deadline, firms […]
Why there’s no reason to buy one of those new .lawyer or other legal domain names
| Law Firm Marketing, Legal Marketing in Brief
Coming to your inbox soon will be tempting offers to buy newly available domain names for your website including .lawyer and .law. Save your shekels. These “top level domain names”, or TLDs, will be expensive. We’ve asked various search experts about them in recent months and the consensus remains that for all but the largest […]
Why your employees, both lawyers and staff, should post firm alerts and bulletins to LinkedIn
| Law Firm Marketing, Legal Marketing in Brief
In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year– social media is a “better” platform for news and information. Here are excerpts from a recent post on […]
DATA: Corporate counsel hire lawyers, not firms
| Company News, Law Firm Marketing, Legal Marketing in Brief
Over the past year, data has emerged confirming our long-held belief that corporate counsel are “hiring lawyers and not law firms.” We’ve always said private practice is a relationship business and that most institutional branding was not worth the cost absent solid personal selling and community/trade positioning by lawyers. This also point out why your […]
E-Cards are easy, but might not convey what’s necessary
| Company News, Law Firm Marketing, Legal Marketing in Brief
Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card is fine, according to what little research there is on this topic. If the recipient […]
