Alyn-Weiss’ Marketing BriefShould you buy an ad in a publication that is honoring your client when they are given your firm’s name as being a key vendor? There are two views here of this decades-old media practice, commonly seen in the construction community but being adopted elsewhere, and an ethics issue. The first view is that the […]
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Alyn-Weiss’ Marketing Brief
Are ads congratulating clients an opportunity or arm-twisting?
| Law Firm Marketing, Legal Marketing in Brief
Common Lawyer Bio Mistakes
| Law Firm Marketing, Legal Marketing in Brief
We commonly see two mistakes on firm websites related to lawyers bios, one related to ease of contact and the other regarding immediate credibility of the lawyer. They are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]
Do Clients and Referral Sources Really Care About Ethics? Study Shows No Matter What They Say About Ethical Behavior, Other Factors are Most Important
| Company News, Law Firm Marketing, Legal Marketing in Brief
We have always found it curious that while our lawyers list ethics, pro bono, community projects and in recent years green initiatives as important aspects of their marketing message the law firm clients we survey never mention them as substantively affecting referrals and retention. A new study shows why this may be the case. We […]
What to do about all those listings, registries, and unsolicited offers
| Law Firm Marketing, Legal Marketing in Brief
Many lawyers regularly receive unsolicited listing offers that on the surface look good and which universally include some combination of the words national, global, registry or some other ego-tapping term. Most all of these in our experience are not worth the time to read much less any associated fee. None involve or are based on […]
Should you join a leads group, one run by your local chamber of commerce or by a national organization such as BNI or Le Tip?
| Company News, Law Firm Marketing, Legal Marketing in Brief
It depends. Lawyers can build solid portions of their practices from such groups, but as often as not quit them in frustration. The evaluation starting point is the group needs to be cohesive and that’s attained by member being similar in age, educational background, income, occupational prestige, marital status— the research-proven criteria for creating trust […]
What is the single most difficult marketing tactic?
| Law Firm Marketing, Legal Marketing in Brief
We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]
AVVO’s 2014 Clients’ Choice Award? Get reviews now!
| Law Firm Marketing, Legal Marketing in Brief
If you got this notice from AVVO and have a 10 rating we recommend you ignore it. If you don’t have a 10 rating, consider making the effort to ask for client reviews. It can’t hurt to have client reviews on AVVO, but if you have a 10 already we doubt this helps you because […]
What clients want from a law firm website?
| Law Firm Marketing, Legal Marketing in Brief
In fact, the truth is more than half (56%) of clients never visit their law firm’s website. Remember, clients expect to learn everything they need to know from their partner. There’s no need to go to the site. That’s from Michael Rynowecer of BTI, writer of one of the better practice management blogs, the Mad […]
Big firm lawyers are not twice as good, but charge twice as much as small firms
| Company News, Law Firm Marketing, Legal Marketing in Brief
Our clients, the local and regional full-service law firms of 50 or so lawyers, regularly talk about the value their reduced billing rates present but struggle to actually quantify and properly package the advantages when talking to key prospects with a regular flow of files. New survey data reveals just how compelling that rate difference […]
Reaching out to potential clients
| Law Firm Marketing, Legal Marketing in Brief
Here’s what you should do if you’ve had head your head down for a few months finishing a large case or transaction and it feels like your referral base feels languid. The single most effective effort will be for you to list everyone who referred you a case or whom you represented in the past […]
