Alyn-Weiss’ Marketing BriefNot enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic. If the recipient […]
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Alyn-Weiss’ Marketing Brief
Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
LinkedIn® Posting v. Updates – The Difference and How to Use Both
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
I have trained hundreds of lawyers to use LinkedIn®. The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]
Why your firm won’t survive to the next generation
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
“We’ve seen firms lose their next generation of owners while waiting for seniors to transition out.” ~2018 Law Firms in Transition Survey, Altman Weil In its just released report of 801 firms, Altman discovered “almost 40% of firms surveyed attribute chronic lawyer under performance to (Baby Boomer) partners who are ‘coasting into retirement’.” You […]
How to make your law firm grow 30% faster than your competition
We are often asked why law firms, percolating along for years and making a fair amount of money for their shareholders, should devote time and money to writing a marketing plan or having their current business development efforts formally reviewed. We’ve found some data answering those questions. PLANNING IMPROVES PERFORMANCE A study in the Journal of […]
How to make sure you never run out of work
Lawyers involved in large transactions or preparing for complex trials often tell me they have no time for personal business development, that they cannot spare an hour for a lunch with a referral source or to attend a community, trade or bar meeting they would otherwise. That’s a mistake, one captured recently in popular media […]
Learn what tactics work and how much other firms spend on marketing. Complete our survey today!
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
We appreciate you taking the time to respond. All participating firms are eligible to receive a free copy of our book Legal Marketing in Brief®, as well as a copy of the results. This is our 13th bi-annual National Marketing Effectiveness Survey of corporate, transactional, and commercial/defense litigation law firms with less than 100 lawyers. It […]
A Newspapering Best Practice Law Firms Should Consider
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
A good lesson on how to ensure you are effectively conveying your expertise to clients, prospects and referral sources follows a construct I learned at my first job, that being as a daily newspaper reporter. Every Thursday, our city editor would walk over to every reporter’s desk. Back then the Rocky Mountain News had a robust staff […]
7 Best Practices When A Lateral Joins Your Law Firm
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
It’s the time of year when we often are advising laterals and their firms on how to maximize the value of the move. Most advice you’ll read targets a lateral’s clients with active files that transfer and which are likely to have future potential matters the assignment of which is not guaranteed. Also, clients without active matters […]
NO DATABASE? You’re killing your rainmakers and driving up marketing costs
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
In the three decades we have been marketing law firms, so much has changed. But the fundamental and most common institutional weakness of even the most talented groups of lawyers has not – their mailing list (now otherwise known as their marketing database). No matter what you call it, however, most all but the largest […]
Build, Maintain and Evaluate Your Business Contact Network
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
By Amber Vincent “In today’s complex society of comparably skilled, interdependent people, it is more true than ever that success is less a function of what you know than who you know and who knows you.” Dr. Ronald S. Burt Department of Sociology, University of Chicago After their license, the most valuable, and often […]
